Assistant Manager Brand & PR

The Assistant Manager Brand & PR leads end-to-end brand positioning and public relations efforts, ensuring consistent and compelling messaging across all platforms. Responsibilities include developing detailed campaign strategies, managing digital and traditional media channels, coordinating creative content production, and overseeing launch events and influencer collaborations. The role involves continuous monitoring of campaign performance using media monitoring and social media analytics tools, enabling data-driven improvements. Attention to detail and strong coordination skills are essential for managing multiple projects, working with agencies, vendors, and stakeholders to deliver high-quality brand experiences that align with TCLs global and local standards.
Responsibilities

• Develop and implement brand strategies and integrated marketing communication (IMC) plans for a variety of TCL Pakistan products and new technology launches to drive awareness, consideration, and conversions.
• Translate high-level business objectives into clear campaign goals and KPIs, defining campaign themes, communication pillars, target audiences, key messages, media approaches, execution calendars, and expected deliverables.
• Coordinate cross-functional collaboration with sales, product, pricing, and retail teams to ensure alignment of marketing activities with sales targets, product availability, retail priorities, and launch timelines.
• Manage TCL Pakistans social media platforms including Facebook, Instagram, TikTok, YouTube, and other relevant digital channels by planning content calendars, ensuring daily content execution, and driving engagement initiatives.
• Analyze social media performance metrics such as reach, engagement, views, clicks, and leads to recommend improvements and optimize content strategy.
• Plan, supervise, and review creative designs and content for campaigns including product posts, launch teasers, banners, website frames, dealer creatives, and paid advertisements, ensuring compliance with brand guidelines and legal requirements.
• Prepare detailed creative briefs for designers, agencies, and digital teams outlining objectives, product unique selling points, messaging directions, layouts, formats, and deadlines to ensure consistent and high-quality output.
• Oversee content shoots by planning briefs, coordinating with production houses, photographers, videographers, influencers, and internal teams, while monitoring execution to maintain brand integrity and creative vision.
• Lead marketing planning and execution for new product launches from pre-launch teasing to post-launch reporting, ensuring consistent messaging across digital platforms, retail environments, PR, influencer content, and dealer channels.
• Execute traditional public relations activities including product launch events, press conferences, media openings, interviews, and corporate announcements by coordinating logistics, media communication, and post-event reporting.
• Develop and manage key opinion leader (KOL), influencer, and content creator strategies for marketing campaigns and PR events, handling selection, briefing, negotiation, content approvals, usage rights, and performance tracking.
• Coordinate PR events, media meets, product showcases, dealer events, influencer experiences, and brand activations, ensuring seamless execution by liaising between agencies, media partners, vendors, and internal teams.
• Design and plan launch events including stage design, branding zones, product displays, demo areas, and customer journey elements while managing vendor coordination, rehearsal needs, and on-ground event execution.
• Support digital campaign execution in partnership with media and performance teams by reviewing creatives for platform specifications, monitoring dashboards, and preparing performance updates on key digital metrics.
• Continuously monitor campaign effectiveness using social media analytics and media monitoring tools, recommending content and media adjustments based on audience insights, competitor activities, and performance data.
• Compile and present monthly and campaign-wise performance reports on social media, content delivery, PR outcomes, launch effectiveness, and key learning to inform future strategies.
• Maintain organized documentation of all marketing plans, campaign materials, approved creatives, vendor deliverables, reports, and post-event analyses to ensure accountability and smooth knowledge transfer.