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Posted Feb 22, 2023 165 views
- Manage channel marketing calendar for owned channels and campaigns/events; including promotions, new product launches, seasonal campaigns (Prime day, BFCM, so on), new campaign opportunities, and new ads features/functionality Gain alignment and effectively communicate with cross-functional partners. Own creative briefing, providing feedback on creative assets, and ensuring error-free content is loaded on-ads.
- Suggest/Implement Day to Day and Monthly budget slabs for campaigns
- Development and execution of Storefront upgrades; including creative briefing, cross-functional support & alignment, reporting, and in-store optimizations.
- Make sure we adhere all advertisements and storefront policies of content and briefs
- Deliver regular business reporting on-site metrics, new launch success, and other ad-hoc analysis as needed
- Strategically plan, implement and optimize performance marketing campaigns across Channels
- Collaborate with activation team and design teams to develop strategy and creative recommendations to drive business growth
- Comfortable with data analysis across a variety of metrics/segments (i.e. search terms, competitors, device, placement, audience, creative) to identify opportunities and cover gaps to increase ROAS and performance
- Contribute to forecasts, analyze performance and adjust strategies to deliver against KPIs and targets.
- Rigorously optimize through experimentation. Create A/B / multivariate tests to iterate on ad creative, copy, landing page and so forth, to increase customer acquisition, engagement and revenue growth
- Provide regular reporting on the performance of campaigns with actionable insights through the analysis of performance data.
- Leverage all these insights to develop and execute optimization action plans
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Age:
22 - 30 Years
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
2 Years (Candidate should have Amazon marketplace experience)
Apply Before:
Mar 23, 2023
Posting Date:
Feb 22, 2023
Work Environment
Supervisor’s gender:
Male
Percentage of female coworkers:
1-9%
Take4Media
Services · 11-50 employees - Karachi
Take 4 media
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