Specialist Social Media Manager

The Specialist Social Media Manager at sxopehit plays a pivotal role in enhancing the companys digital presence across multiple social media platforms including Facebook, LinkedIn, WhatsApp, YouTube, and TikTok. This position requires an individual skilled in strategizing, creating, and managing engaging content while leveraging advanced analytics and advertising techniques to reach target audiences and generate leads effectively. The role involves creating high-resolution videos, managing customer relationship management (CRM) tools, and employing AI tools for content creation. The ideal candidate demonstrates expertise in Meta Ads, Google Ads, and SEO to maximize campaign reach and success. With 2 to 5 years of experience, the Specialist Social Media Manager works independently to meet enrollment targets, delivering a strong follow-up and conversion approach, and maintains a customer service and problem-solving mindset. This full-time, office-based role offers the opportunity to work in a dynamic environment with professional growth and competitive incentives. Although this role does not involve managing a team, it requires collaboration with influencers, managing campaigns, and community engagement to support business goals. The candidate will benefit from exposure to international admissions processes and visa procedures, enriching their understanding and capacity to engage with diverse audiences effectively. The work environment is supportive, fostering professional development and rewarding performance through a competitive salary package plus commissions, creating a motivated and results-driven culture.
Responsibilities
- Develop, execute, and continuously refine comprehensive social media strategies that align with company goals to increase brand awareness and lead generation.
- Create compelling, high-quality multimedia content, including videos, images, and posts, tailored to the unique requirements of each social media platform.
- Monitor, analyze, and report on social media performance using advanced analytics and reporting tools to optimize campaigns and achieve desired outcomes.
- Manage social media advertising campaigns utilizing platforms such as Meta Ads and Google Ads to drive targeted traffic and conversions.
- Perform ongoing audience targeting and segmentation to enhance campaign effectiveness and community engagement.
- Collaborate with influencers and leverage influencer marketing platforms to expand brand reach and credibility.
- Plan and manage content calendars to ensure consistent and timely publishing of relevant content.
- Utilize social media listening tools to gather insights about customer sentiment, market trends, and competitor activity.
- Maintain CRM systems to manage lead follow-up processes and track conversion rates effectively.
- Apply SEO best practices and knowledge to enhance the visibility of social media content.
- Coordinate closely with international admissions and education partners to align marketing activities with enrollment objectives.
- Ensure excellent customer service by promptly addressing inquiries and providing solutions to potential and current leads.
- Use AI content creation tools to innovate and streamline the content generation process.
- Meet or exceed enrollment targets by employing proactive follow-up strategies and nurturing qualified leads.
- Stay updated with the latest digital marketing trends, tools, and practices to maintain industry competitiveness.
- Foster a collaborative relationship with internal teams to support overall marketing and organizational objectives.

Skills

Analytics and Reporting Time Management Customer Service Problem Solving visa procedures knowledge International Admissions Knowledge AI content creation tools Facebook Ads Manager Content Calendar Management Social Media Strategy Development Influencer Collaboration Audience Targeting Campaign Management Brand Management Community Management Content Creation Social Media Advertising Social Media Strategy Social Media Analytics and Reporting Social Media Analytics and Reporting Tools Influencer Marketing Platforms Social Media Listening Tools Video Editing Customer Relationship Management Lead Generation Meta Ads Google Ads Search Engine Optimization Digital Marketing Follow-up and Conversion Techniques

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Aug 29, 2026

Posting Date:

Jul 28, 2026

sxopehit

· 1-10 employees - Lahore

Job Description Experience in Digital Marketing & obliged all social media platforms (Facebook, linkedin, whatsapp, youtube, tiktok etc) Create & edit videos in high resolution Manage CRM & lead follow-ups & generate leads Create content using AI tools Meta Ads, Google Ads & SEO Expert Job Type: Full-Time Location: Office-Based 3-5 Years of Experience Preferred Skills Knowledge of international admissions and visa procedures. Strong follow-up and conversion skills. Ability to work independently and meet enrollment targets. Problem-solving and customer service mindset. Benefits Competitive salary package plus commission Performance-based incentives and commissions. Professional growth and career advancement opportunities. Exposure to international universities and education partners. Supportive and dynamic work environment.