Head of OTT Audience Growth & Engagement

SS Creative Solutions

Multiple Cities, Pakistan

Apply Now

Posted Jul 17, 2026 22 views Report Job

SS Creative Solutions is seeking a dedicated and insightful Head of OTT Audience Growth & Engagement to spearhead our efforts in expanding and engaging our over-the-top (OTT) platform audience. This role is crucial for driving user acquisition and retention by leveraging deep expertise in OTT-specific growth methodologies. The ideal candidate brings a minimum of two years of experience in managing digital campaigns, audience segmentation, and app-store optimization, coupled with proficiency in tools such as Google Analytics 4 and Firebase. Although this role does not include team management responsibilities, it requires an independent, strategic leader who thrives in a dynamic environment focused on audience growth and lifecycle engagement. The successful candidate will be responsible for developing and executing comprehensive audience growth strategies tailored to Connected TV platforms and other OTT channels. By employing data-driven audience segmentation analysis and growth marketing strategies, this position aims to maximize user engagement and optimize push notifications and digital campaigns to enhance the viewer experience. The role demands a solid understanding of OTT audience acquisition techniques, app-store optimization practices, and lifecycle engagement tactics to ensure sustained growth and audience loyalty across multiple platforms.
Responsibilities

Develop and implement effective audience growth strategies focused on OTT platforms, including Connected TV and mobile applications.
Conduct detailed audience segmentation and analysis to identify growth opportunities and tailor marketing campaigns.
Utilize Google Analytics 4 and Firebase to monitor, analyze, and report on audience behavior and campaign effectiveness.
Manage lifecycle engagement efforts, including designing and optimizing push notification strategies to increase user retention.
Lead app-store optimization initiatives to maximize visibility and user acquisition through app marketplaces.
Plan and execute targeted digital campaigns to drive audience acquisition and engagement on OTT platforms.
Collaborate with digital marketing teams to align audience growth strategies with broader marketing goals.
Continuously monitor market trends and competitor strategies to identify new audience growth opportunities.
Optimize audience acquisition funnels to improve conversion rates and overall platform engagement.
Maintain thorough documentation and reporting on campaign performance and audience insights to inform decision-making.