GTM Engineer

As a GTM Engineer at Spark AI Technologies, you play a pivotal role in building and maintaining the AI-powered systems driving the company's sales pipeline. You are responsible for seamlessly connecting and optimizing the technology stack that powers ads, outbound outreach, and customer relationship management (CRM) into one efficient, integrated machine. Your work ensures that ad signals, outbound sequences, automations, and personalized AI outreach operate harmoniously to book meetings and generate consistent pipeline results. This position demands hands-on experience with building go-to-market systems that merge advertising platforms like LinkedIn and Meta Ads with sales tools, establishing a coherent flow from lead generation to pipeline advancement. Your work spans managing end-to-end cold outreach campaigns, applying AI and automation tools to personalize and scale communications, and continuously improving system performance based on key metrics. Located remotely or at the Lahore office, you will own the weekly cadence of LinkedIn and email campaigns, integrating advanced AI native workflows using tools such as Clay, n8n, and Claude Code. This role requires at least two years of experience in creating technology-driven GTM motions with direct ownership of advertising-to-sales pipeline integration, without managing a team but with full accountability for driving results.
Responsibilities

Design, build, and operate integrated systems that connect LinkedIn Ads, Meta Ads, outbound sales sequences, and CRM platforms to enable a seamless pipeline generation process.
Set up, monitor, and optimize LinkedIn and Meta Ads campaigns while integrating ad engagement data to target outbound outreach effectively, creating synergy between paid ads and sales efforts.
Develop and maintain sales tooling integrations that automate lead flow from initial ad interaction through enrichment and sequencing to pipeline stages, minimizing manual data entry and errors.
Leverage AI tools and large language models to create personalized, scalable outreach campaigns that avoid generic templated approaches and improve engagement rates.
Own the weekly execution of cold outreach efforts across LinkedIn and email channels, including building campaign sequences, launching initiatives, tracking performance metrics, and refining strategies based on data.
Conduct detailed campaign analysis tracking deliverability, open, reply, and booking rates; identify and resolve technical issues such as deliverability problems or strategic challenges like targeting gaps.
Document all systems and processes thoroughly to provide repeatable frameworks that allow scaling or handoff without dependency on any single individual.
Continuously improve system reliability and performance by iterating on workflows, testing new automation tools, and adapting strategies to evolving sales and marketing landscapes.
Ensure all efforts align with Spark AIs mission and standards, prioritizing measurable pipeline outcomes over superficial automation elegance.
Collaborate closely with cross-functional teams to align GTM system development with evolving product capabilities, sales goals, and marketing strategies.