BD Dairy is looking for a creative and results-driven Marketing Manager to lead its digital marketing efforts and elevate the brand’s online presence. This remote role is best suited for candidates based in Islamabad or Rawalpindi, as occasional on-site shoots will be required. The Marketing Manager will take full ownership of content creation, social media growth, video production, influencer collaborations, and overall brand development. The primary goal is to position BD Dairy as a premium dairy brand through innovative marketing strategies and engaging digital content.
Key Responsibilities
Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and YouTube. Manage the creation, publication, and scheduling of diverse content including reels, short-form videos, and other social media assets. Plan, shoot, edit, and distribute compelling video content using both traditional methods and AI-driven tools. Lead user-generated content (UGC) campaigns and generate creative concepts to enhance brand visibility. Coordinate farm visits and product shoots to support authentic content creation. Oversee influencer outreach and collaborations to broaden the brand’s reach. Actively engage with the online community by responding to comments and messages. Monitor social media analytics to optimize content performance for growth, engagement, and conversions. Drive initiatives aimed at expanding BD Dairy’s digital footprint and brand recognition.
Required Qualifications
Proven experience managing social media accounts for a brand with measurable growth outcomes. Strong familiarity with Instagram, Facebook, TikTok, and YouTube platforms. Proficiency in video editing software such as CapCut, Premiere Pro, Final Cut Pro, or equivalent tools. Experience with graphic design applications including Canva and Photoshop. Excellent copywriting and content creation skills tailored to digital audiences. Background in executing UGC and influencer marketing campaigns. Knowledge of AI tools for content creation is a plus. Solid understanding of social media analytics and growth strategies. Exceptional communication, organizational, and project management abilities. Self-motivated and capable of working independently. Willingness to travel occasionally for content shoots.
Preferred Qualifications and Benefits
This position offers the flexibility of remote work with adaptable working hours. The salary range is competitive, from Rs30,000 to Rs60,000 per month, depending on experience. Performance-based bonuses and opportunities for salary increments are provided. Candidates will enjoy creative freedom and full ownership of marketing initiatives. There are long-term career growth prospects within the company. Preference will be given to candidates residing in Islamabad or Rawalpindi to facilitate occasional in-person shoots.
Interested candidates are encouraged to apply by submitting their CV, portfolio, and examples of social media accounts, videos, or campaigns they have managed. This role provides a dynamic opportunity to contribute to a growing brand while working remotely with occasional on-site responsibilities.