Social Media Executive

Digital Media Consultancy, a full-service digital marketing agency located in Lahore, is looking for a proactive and creative Social Media Executive to join their on-site team. The agency specializes in website development, e-commerce, SEO, social media marketing, Google Ads, Meta Ads, branding, and content marketing. Serving both local and international clients, the company focuses on delivering data-driven marketing solutions that produce measurable results. The ideal candidate will be responsible for managing multiple social media accounts, generating content ideas, planning monthly calendars, scheduling posts, coordinating with the design team, and monitoring campaign performance to ensure client objectives are met.

Key Responsibilities
- Manage and grow social media accounts across platforms such as Facebook, Instagram, LinkedIn, TikTok, and other relevant channels based on client requirements.
- Conduct research on trending topics and develop innovative content ideas that align with each client’s brand identity.
- Create and maintain monthly content calendars for multiple clients to ensure consistent and timely posting.
- Collaborate closely with graphic designers and content writers to ensure the timely delivery of creative assets.
- Efficiently schedule and publish posts using social media management tools.
- Plan, launch, monitor, and optimize Meta advertising campaigns on Facebook and Instagram.
- Track social media performance metrics and prepare detailed monthly reports with actionable insights for clients.
- Engage with audiences by responding to comments, messages, and reviews when appropriate.
- Stay updated on the latest social media trends, platform updates, and industry best practices to keep strategies relevant and effective.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
- 1 to 3 years of experience in social media management or digital marketing.
- Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, and Meta Business Suite.
- Experience in content planning, scheduling tools, and managing social media campaigns.
- Proficiency in Meta Ads Manager and managing paid social campaigns.
- Excellent communication, organizational, and time management skills.
- Ability to manage multiple brands simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications and Benefits
- Skills in social media strategy development, content research, and monthly calendar management.
- Experience with copywriting and crafting captions tailored for social media platforms.
- Basic knowledge of Canva or Adobe Creative Suite is an advantage.
- Competence in analytics and performance reporting to measure campaign effectiveness.
- Competitive monthly salary starting at PKR 60,000, with potential to increase up to PKR 70,000 based on experience and skills.
- Opportunities for professional growth and career development within a friendly and collaborative work environment.
- Exposure to diverse local and international brands, enhancing learning and industry experience.
- This is a full-time, on-site position based in Lahore.

Candidates who are passionate about social media and digital marketing, and who thrive in a dynamic agency setting, are encouraged to apply.