We are looking for a talented Digital Media Specialist to design and implement comprehensive digital media strategies that enhance our brand presence across various online platforms. This role requires creating compelling content, managing social media channels, and working closely with HR and Marketing teams to strengthen our employer brand. The successful candidate will be creative, data-driven, and capable of aligning digital initiatives with broader business goals to increase brand awareness and attract top talent.
Key Responsibilities
Digital Media Strategy: Develop and execute digital media plans that increase brand visibility and engagement across multiple online channels.
Content Creation: Generate high-quality, engaging content that highlights our employer brand and reflects the company culture.
Social Media Management: Manage and grow social media platforms by posting regular updates, engaging with followers, and analyzing performance metrics to drive higher engagement.
Employer Branding: Collaborate with HR and Marketing teams to create impactful employer branding campaigns that communicate company values, work environment, and career opportunities.
Analytics & Reporting: Use tools such as Google Analytics and social media insights to monitor digital media performance. Prepare detailed reports to track progress and guide strategic decisions.
Stakeholder Collaboration: Partner with internal teams including HR, Marketing, and Leadership to ensure digital media efforts align with overall company objectives and branding strategies.
Required Qualifications
Experience: 3 to 5 years of professional experience in digital media, content creation, Meta Ads, and branding.
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related discipline.
Technical Skills: Proficiency with digital marketing tools and platforms, including social media management software, SEO techniques, and content creation applications like Adobe Creative Suite.
Creative Skills: Strong abilities in copywriting, graphic design, and video production.
Strategic Thinking: Proven experience in developing and implementing digital media strategies that support business goals.
Communication Skills: Excellent verbal and written communication skills, with the ability to clearly articulate ideas and collaborate effectively across diverse teams.
Analytical Skills: Strong capability to analyze data and metrics, enabling data-driven decisions and optimization of digital campaigns.
Compensation and Work Location
The position offers a monthly salary range of Rs75,000 to Rs110,000. This is an in-person role based at our office location.
If you are passionate about using digital media to build a compelling employer brand and have the expertise to deliver impactful campaigns, we invite you to apply.