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SEO Executive

As an SEO Executive, you will play a pivotal role in driving organic traffic and improving the online visibility of our website. You will be responsible for implementing and managing various search engine optimization strategies to enhance our website's search engine rankings. Your work will directly impact our online presence, brand visibility, and overall digital marketing efforts.

Key Responsibilities:

Keyword Research and Analysis: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our business. Analyze keyword competition and search trends.
On-Page SEO Optimization: Optimize website content, meta tags, and headers for search engines. Ensure that the website is technically sound, with a focus on improving page load speed and mobile-friendliness.
Off-Page SEO Optimization: Build high-quality backlinks through ethical link-building strategies, such as guest posting, content outreach, and social media engagement.
Content Development: Collaborate with content creators to develop SEO-friendly content that aligns with the keyword strategy and user intent.
Technical SEO: Identify and resolve technical issues that affect SEO, including site architecture, indexing, and site errors. Regularly perform SEO audits and implement necessary fixes.
Performance Tracking: Monitor website performance and search engine rankings using SEO tools such as Google Analytics, Google Search Console, and others. Prepare and present regular performance reports to the marketing team.
Competitor Analysis: Stay updated on industry trends and competitor strategies to identify opportunities for improvement.
Local SEO: Optimize the website for local search results, ensuring visibility in local search directories and maps.
Social Media Optimization (SMO): Collaborate with the social media team to optimize social media profiles and posts for search engines.

Requirements:

1. Education: A bachelor's degree in marketing, digital marketing, computer science, or a related field. Certification in SEO or digital marketing is a plus.

2. Experience:

Proven experience in SEO with a minimum of 2 years in a similar role.
Hands-on experience with SEO tools and software, such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.

3. Knowledge:

In-depth understanding of search engine algorithms, ranking factors, and best practices.
Familiarity with on-page and off-page SEO techniques.
Proficiency in HTML, CSS, and website content management systems (e.g., WordPress).

4. Analytical Skills:

Strong analytical and problem-solving abilities.
Ability to analyze data and draw actionable insights to improve SEO performance.

5. Communication Skills:

Excellent written and verbal communication skills.
Ability to collaborate with cross-functional teams, content creators, and developers.

6. Creativity: Ability to think creatively and find innovative solutions to SEO challenges.

7. Attention to Detail: A keen eye for detail to ensure all aspects of SEO are well-optimized.

8. Adaptability: Stay updated on industry trends and search engine algorithm changes, and adapt strategies accordingly.

9. Team Player: Work effectively in a team and contribute to the overall marketing goals and objectives.

This SEO Executive role is crucial in enhancing our online presence and driving organic traffic to our website. The ideal candidate should have a passion for SEO, a strong analytical mindset, and a results-driven approach to achieving the company's digital marketing goals.

Skills

eCommerce SEO Google Spreadsheets Knowledge Google Webmaster Google Ads Words Google Analytics

Job Details

Industry:

Packaging

Functional Area:

Search Engine Optimization (SEO)

Total Positions:

2 Posts

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Job Location:

Gulberg, Lahore, Pakistan

Gender:

No Preference

Age:

25 - 45 Years

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Experience:

1 Year - 10 Years

Apply Before:

Nov 21, 2023

Posting Date:

Nov 03, 2023

Skylane Enterprises

Packaging · 1-10 employees - Lahore

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