Amazon PPC Manager

Sellovance is a dynamic full-service Amazon agency dedicated to helping ecommerce brands achieve higher rankings, stronger sales, and improved margins through comprehensive advertising, account management, brand registry, product listing optimization, pricing, and promotional strategies. As an Amazon PPC Manager at Sellovance, you play a crucial hands-on role in managing advertising campaigns for diverse client brands. You will leverage deep expertise in Amazon Seller Central and the Amazon Advertising Console to plan robust campaign structures, optimize bids and budgets, and strategically hunt for profitable keywords. Your analytical skills will directly contribute to optimizing advertising cost efficiency and driving measurable revenue growth without managing a team. In this role, you are responsible for building and managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, conducting detailed keyword and competitor research using tools like Helium 10 and DataDive, and performing sophisticated bid optimization and budget management to meet Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS) objectives. You will analyze search-term reports to craft negative keyword strategies, execute bulk operations to maintain accurate campaign data, support product launches, and consistently deliver clear, actionable weekly performance reports to stakeholders.
Responsibilities
- Develop, structure, and manage Sponsored Products, Sponsored Brands, and Sponsored Display advertising campaigns within Amazon Seller Central.
- Conduct comprehensive keyword and competitor research using tools such as Helium 10, Jungle Scout, DataDive, and other keyword research software.
- Optimize bidding strategies, budget allocation, and ad placements to achieve targeted Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS) goals.
- Analyze search-term reports to refine negative keyword lists and minimize wasted advertising spend.
- Execute bulk file operations efficiently to update and maintain campaign data accurately and promptly.
- Collaborate with the product launch team to support new product introductions and enhance organic search rankings through targeted advertising tactics.
- Monitor campaign performance analytics and prepare detailed weekly performance reports that summarize campaign effectiveness and financial impact.
- Manage advertising costs by continually assessing campaign ROI and adjusting strategies to maximize profitability.
- Maintain up-to-date knowledge of Amazon Seller Central, Amazon Advertising Console features, and industry best practices to innovate campaign management processes.
- Utilize A/B testing frameworks to experiment with different campaign variables and improve advertising results systematically.
- Support scaling efforts for client brands by analyzing performance data and recommending actionable improvements to increase sales and market share.
- Work collaboratively within the agency environment to meet client goals while adhering to timelines and budget constraints.
- Maintain expertise in Amazons platform policies and advertising standards to ensure compliance and optimize campaign integrity.
- Engage in continuous learning and apply industry advancements to enhance campaign performance and client satisfaction.