Amazon Listing Copywriter

Sellovance is a full-service Amazon agency dedicated to helping brands grow profitably by managing every aspect of their Amazon business, including advertising, account management, brand protection, content optimization, pricing strategy, and operations. The agency adopts a proactive and results-driven approach, supporting brands at all stages from initial product launches to scaling multi-million dollar portfolios. With a focus on transparency, measurable outcomes, and long-term growth, Sellovance provides services such as performance-focused Amazon Advertising, full Seller Central management, SEO-optimized content, strategic pricing, catalog and FBA operations, as well as clear reporting and actionable insights. As an Amazon Listing Copywriter at Sellovance, you will craft compelling copy that effectively drives sales on Amazon for established US brands. Your responsibilities include creating product titles, bullet points, descriptions, A+ content, and backend search terms. You will conduct keyword research independently, selecting terms relevant to each specific product while abiding by category style guides and compliance rules. Working collaboratively with the PPC team, you will integrate winning search terms from live campaign data and run A/B tests using Amazon's Manage Your Experiments to continuously improve conversion rates. Your writing will impact real products generating substantial volume, and you will have the opportunity to observe the positive sales outcomes stemming from your copywriting efforts.
Responsibilities

Write clear, persuasive, and SEO-optimized Amazon product titles, bullet points, descriptions, A+ content, and backend keywords to increase product visibility and drive sales.
Conduct thorough keyword research using tools such as Helium 10, Jungle Scout, Keepa, and other market intelligence platforms to identify relevant search terms tailored to each specific product.
Apply strong knowledge of Amazons listing requirements, including character limits, category style guides, and claims rules, especially within regulated categories like supplements.
Continuously optimize listing content by leveraging data from PPC campaigns and search query performance to update keywords and copy for higher conversion rates.
Collaborate with the PPC team to analyze live campaign data and integrate winning search terms back into product listings to maintain optimized and dynamic page content.
Run A/B testing through Amazon's Manage Your Experiments to validate copy effectiveness and implement iterative improvements based on test results.
Maintain consistency in brand voice while adapting copy to reflect different brands tones and target audiences without requiring continuous oversight.
Work closely with clients and internal teams to gather feedback, make revisions, and ensure all copy complies with legal and Amazon-specific regulations.
Stay informed about industry trends, competitor strategies, and emerging keyword opportunities to keep listings competitive across Amazon marketplaces.
Support brand growth by managing product listing assets as living documents, regularly updating content to meet changing market demands and compliance standards.