SEO Expert

Selecto Retail is seeking a knowledgeable and results-driven SEO Expert with a minimum of two years of relevant experience to join our team in Faisalabad. This role focuses on improving our websites visibility and ranking on search engines by implementing comprehensive SEO strategies. The ideal candidate holds a bachelor's degree in Marketing, IT, or a related field, preferably from an HEC recognized institute, and demonstrates strong expertise in keyword research, on-page and technical SEO, link building, and content development. The SEO Expert will also be responsible for analytics, SEO audits, and ensuring mobile SEO compliance to enhance our digital presence and drive site traffic. The SEO Expert will manage a small team of one person, providing guidance and oversight to ensure the successful execution of SEO campaigns and initiatives. This position involves collaborating closely with marketing and content teams, maintaining up-to-date knowledge of search engine algorithms, and consistently analyzing performance data to make informed recommendations. The ideal candidate demonstrates excellent organizational and analytical skills to optimize website ranking, increase organic traffic, and improve overall user engagement on digital platforms.
Responsibilities

Develop and implement effective SEO strategies to improve website rankings and organic traffic on search engines.
Perform detailed keyword research and competitive analysis to identify growth opportunities.
Optimize website content and metadata to align with SEO best practices, including on-page factors such as titles, headers, and image alt attributes.
Conduct regular SEO audits using tools like Screaming Frog SEO Spider and Google Search Console to identify technical issues and opportunities for improvement.
Manage link-building campaigns to increase domain authority and referral traffic.
Collaborate with the content team to shape content strategy that supports SEO goals and ensures content is optimized for search engines and users.
Utilize Google Analytics, Google Tag Manager, and other analytics platforms to monitor website performance and user behavior, preparing detailed reports for stakeholders.
Ensure website mobile friendliness and perform mobile SEO auditing to enhance user experience across devices.
Stay updated on the latest search engine algorithm changes and industry trends to adjust strategies proactively.
Lead and mentor a team member, providing clear direction, development opportunities, and performance feedback to enhance team effectiveness.
Coordinate with cross-functional teams, such as marketing, IT, and product development, to align SEO activities with broader company objectives.
Monitor and analyze competitors SEO tactics to maintain a competitive advantage.
Address and resolve any SEO-related issues promptly to maintain search engine rankings and website health.