E-Commerce Manager

Selecto Retail seeks an experienced E-Commerce Manager to lead and enhance its online retail operations. This role requires a skilled professional who can strategize and execute digital marketing initiatives, manage product portfolios, and optimize e-commerce platforms to drive sales growth and customer engagement. The ideal candidate holds a Master's degree in Marketing, E-Commerce, Digital Marketing, or a related field and possesses 5 to 8 years of relevant experience, preferably within the retail chain sector. This role is based in Faisalabad. As a manager overseeing a team of five professionals, the E-Commerce Manager is responsible for guiding team members in digital marketing, SEO practices, inventory control, and customer relationship management. The position demands strong data analysis skills to evaluate performance metrics and leverage insights for continuous improvement. The manager ensures seamless integration of marketing automation tools and content management systems to enhance user experience and streamline sales processes across the companys e-commerce platforms.
Responsibilities

Develop and implement comprehensive e-commerce strategies that align with Selecto Retails business goals and market trends.
Manage and optimize digital marketing campaigns including search engine optimization, pay-per-click advertising, and social media marketing to maximize online visibility and sales.
Lead the product management process by overseeing the selection, categorization, and presentation of products on e-commerce platforms.
Coordinate with the inventory team to ensure accurate stock levels, timely replenishment, and effective inventory management.
Utilize customer relationship management software such as Salesforce to analyze customer data, improve engagement, and increase loyalty.
Supervise a team of five, providing guidance, coaching, and support to enhance team performance and professional development.
Monitor website analytics using tools like Google Analytics to track traffic patterns, conversion rates, and other key performance indicators.
Leverage SEO tools like SEMrush and Ahrefs to conduct keyword research, competitor analysis, and market segmentation.
Integrate agile methodologies to improve project workflows, team collaboration, and timely delivery of digital marketing initiatives.
Ensure effective use of marketing automation platforms such as HubSpot to streamline campaigns and improve customer targeting.
Oversee the use of content management systems to maintain up-to-date and engaging product descriptions, images, and promotional content.
Maintain compliance with industry regulations and best practices related to e-commerce and digital marketing.
Analyze data trends to make informed decisions about pricing, promotions, and customer acquisition strategies.
Collaborate with cross-functional teams to align e-commerce operations with overall business objectives and customer satisfaction goals.