Social Media Marketing Expert

The Social Media Marketing Expert at RSF Soft is responsible for boosting brand awareness and improving campaign performance through strategic social media efforts. The role includes daily management of social media activities, scheduling posts, monitoring paid advertisement results using tools such as Meta Ads Manager and Google Ads, and preparing insightful performance reports. The candidate actively stays abreast of social media trends and platform updates to ensure the company remains competitive and relevant. With a strong background in platforms like Facebook, Instagram, LinkedIn, and TikTok, the expert leverages design software such as Canva and Adobe Photoshop for content creation and collaborates cross-functionally to maintain consistent messaging and campaign effectiveness. This position does not involve managing a team but requires the ability to manage multiple projects independently.
Responsibilities

Develop and implement social media marketing strategies to increase brand visibility and engagement across multiple platforms.
Create and design high-quality, engaging, and platform-specific content for Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant social media channels.
Schedule and publish social media posts to maintain consistent and timely communication with the audience.
Manage daily social media interactions, responding to comments and messages to foster strong audience engagement.
Plan, execute, and optimize paid social media advertising campaigns using platforms such as Meta Ads Manager and Google Ads to maximize reach and generate leads.
Track, analyze, and report on campaign performance metrics, utilizing analytics tools to provide actionable insights and recommendations for improvement.
Collaborate with design and content teams to develop marketing materials that align with brand guidelines and campaign objectives.
Monitor industry trends, social media platform updates, and competitors to incorporate best practices and innovative approaches into social media strategies.
Coordinate multiple projects simultaneously, ensuring all deadlines are met without compromising quality.
Utilize design tools like Canva and Adobe Photoshop to create visually appealing social media graphics and promotional materials.
Maintain brand consistency in all social media messaging and visuals to reinforce the companys identity and values.
Support efforts in enhancing lead generation and increasing overall market reach through targeted social media initiatives.

Skills

Google Ads Canva / Adobe Photoshop Copywriting Trend Research Time Management Communication Skills Social Media Management Tools Google Analytics Digital Marketing Fundamentals Seo basics Analytics and Reporting Social Media Advertising Content Creation Meta Ads (Facebook & Instagram Ads) LinkedIn Marketing Instagram Marketing Audience Engagement Social Media Analytics Social Media Strategy Campaign Planning Brand Awareness Lead Generation

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

3 Years

Apply Before:

Aug 18, 2026

Posting Date:

Jul 17, 2026

RSF Soft

· 51-100 employees - Lahore

RSF SOFT We do not just design websites, we transform them into powerful communication channels that drive online growth and deliver the results you care about