Google Ads Expert

RSF SOFT seeks a proficient Google Ads Expert fluent in managing diverse advertising campaigns across Google's advertising suite including Search, Display, Performance Max, Shopping, and YouTube. The ideal candidate takes charge of end-to-end campaign management, from keyword research and bid optimization to conversion tracking and performance analysis. With at least three years of experience, the Google Ads Expert effectively handles campaign performance to maximize return on investment by applying their deep expertise in Google Ads, Google Analytics 4, and Google Tag Manager. This role requires strong analytical skills and hands-on experience with data-driven decision making to drive high-quality leads and continuous ad performance improvements. The role demands meticulous monitoring and adjustment of campaign variables to boost click-through rates, conversion rates, and overall ad spend efficiency. The Google Ads Expert collaborates closely with creative and marketing teams to enhance campaign effectiveness through A/B testing and landing page optimizations. Responsibilities also include producing insightful performance reports, staying current with Google Ads updates, and leveraging keyword tools to outpace market competition. While not managing a team, the role is integral to the overall marketing strategy and campaign success at RSF SOFT.
Responsibilities

Plan, design, and execute Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube to meet marketing objectives.
Perform comprehensive keyword research and competitor analysis to target high-value keywords effectively.
Continuously optimize campaigns to enhance key performance metrics such as click-through rate, cost per click, conversion rate, and return on ad spend.
Monitor daily campaign performance data and budget utilization to ensure optimal allocation of resources.
Set up and maintain conversion tracking implementations using Google Tag Manager and Google Analytics 4 to measure campaign impact accurately.
Conduct A/B testing on ad copy, landing pages, and bidding strategies to identify and implement performance improvements.
Generate detailed and insightful regular reports on campaign performance and provide actionable recommendations.
Collaborate closely with design and marketing teams to align creative assets and marketing strategies with campaign objectives.
Stay informed about the latest features, tools, and best practices in Google Ads and the wider digital advertising industry to maintain a competitive edge.
Manage PPC campaign budgets effectively to maximize efficiency and return on investment.
Optimize landing pages to improve user experience and conversion rates as part of the campaign refinement process.
Analyze campaign data and troubleshoot performance issues leveraging strong analytical and problem-solving skills.
Ensure compliance with platform policies and maintain high standards of campaign integrity and brand safety.

Skills

Google Analytics Basic SEO Knowledge Looker Studio Communication & Analytical Skills Microsoft Excel / Google Sheets Landing Page Optimization Campaign Management Bid Optimization Conversion Tracking Ad Copywriting Keyword Research Google Keyword Planner Google Ads (Search, Display, Performance Max, Shopping, YouTube) Google Analytics 4 (GA4) Google Tag Manager (GTM) PPC Campaign Management A/B Testing ROI & ROAS Optimization Budget Management Performance Reporting

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

3 Years

Apply Before:

Aug 18, 2026

Posting Date:

Jul 17, 2026

RSF Soft

· 51-100 employees - Lahore

RSF SOFT We do not just design websites, we transform them into powerful communication channels that drive online growth and deliver the results you care about