SEO Specialist

As an SEO Specialist at Rozee, you will play a crucial role in enhancing our online presence and driving organic traffic to our website. You will utilize your expertise in various SEO tools and techniques to optimize our content and improve search engine rankings effectively. With a strong background in technical SEO, content optimization, and proficiency in platforms such as WordPress, you will be responsible for conducting in-depth analyses, identifying areas for improvement, and implementing strategies that align with our business goals. You will work closely with other departments to ensure that our website meets best practices for SEO and achieves optimal performance. This role does not require team management, allowing you to focus solely on delivering results and enhancing your skills in a collaborative environment. Your contributions will directly impact our visibility to potential clients and enhance the overall user experience on our platform.
Responsibilities

Conduct comprehensive SEO audits and analyze website performance to identify optimization opportunities.
Implement on-page and off-page SEO strategies to improve organic search visibility and drive traffic.
Utilize tools such as SEMrush, Ahrefs, Moz, and Google Analytics to monitor keyword rankings and analyze website performance data.
Optimize website content for search engines by conducting thorough keyword research and applying best practices for content creation.
Collaborate with content creators and web developers to ensure that SEO best practices are applied during content development and web design.
Stay updated with the latest SEO trends, algorithm changes, and industry news to ensure our strategies remain effective and competitive.
Monitor and report on the performance of SEO campaigns and adjust strategies based on analytics and insights.
Work collaboratively with marketing and design teams to develop SEO-friendly website features and enhance user experience.
Assist in local SEO efforts to improve visibility in targeted regional markets and optimize the website for e-commerce, if applicable.
Create and maintain documentation of SEO processes, strategies, and results for continuous improvement.