Digital Marketing Specialist

The Digital Marketing Specialist at Rozee plays a vital role in enhancing our online presence and driving engagement within the Dubai market. With a focus on SEO, content creation, and strategic advertising campaigns, the specialist is responsible for implementing effective digital marketing strategies that resonate with our target audience. The ideal candidate possesses 3 to 5 years of proven experience, demonstrating expertise in managing WordPress websites and utilizing analytics tools to evaluate campaign performance. While this position does not involve managing a team, the specialist will collaborate cross-functionally with other departments to align marketing initiatives with overall organizational goals.
Responsibilities

Develop and implement comprehensive digital marketing strategies that align with company objectives and target audience in the Dubai market.
Manage and optimize WordPress websites, ensuring seamless functionality and adherence to SEO best practices to improve search engine rankings.
Create engaging and relevant content tailored to the interests and needs of the Dubai audience, utilizing various formats including blogs, social media posts, and email newsletters.
Coordinate and execute targeted advertising campaigns across platforms including Google Ads and Meta Ads Manager, tracking metrics to refine strategies and maximize ROI.
Continuously analyze campaign performance using tools such as Google Analytics and Meta Insights, identifying trends and insights to inform future marketing efforts.
Maintain an organized workflow to efficiently manage multiple projects simultaneously, ensuring all deadlines are met and quality standards are maintained.
Collaborate with other departments to support integrated marketing campaigns, sharing insights and contributing to the overall messaging strategy.
Stay current with industry trends, emerging technologies, and best practices in digital marketing to continually enhance skills and knowledge.
Utilize basic graphic design skills to create visually appealing marketing materials that align with brand guidelines and engage the audience.
Cultivate relationships with industry partners and influencers to promote brand visibility and establish Rozee as a thought leader in the market.