Digital marketing Specialist.

As a Digital Marketing Specialist at Rozee, you will play a vital role in developing and executing comprehensive digital marketing strategies to accomplish business objectives. You will lead a team of 20 professionals, overseeing various initiatives that encompass Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media advertising, and email marketing. Your efforts will directly contribute to enhancing our online presence and improving lead generation, ensuring that Rozee remains at the forefront of the recruitment industry. By leveraging your expertise, you will implement effective campaigns that resonate with our target audience and drive measurable results, all while collaborating closely with other departments to achieve seamless integration across our marketing efforts.
Responsibilities

Develop and oversee digital marketing strategies that align with Rozee's business goals and enhance overall performance.
Manage and optimize SEO/SEM campaigns to improve website rankings and drive organic traffic.
Plan, create, and monitor paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn, ensuring optimal budget utilization.
Design and implement effective email marketing campaigns that engage leads and convert them into customers.
Utilize tools like Google Analytics to analyze website performance, track key metrics, and provide actionable insights for continuous improvement.
Collaborate with content creators to generate engaging blogs, videos, and social media content that promotes brand awareness and engagement.
Monitor social media channels, actively engage with the community, and respond to comments and inquiries in a timely manner.
Stay informed about industry trends, emerging digital marketing tools, and best practices to maintain a competitive edge.
Prepare detailed performance reports and present findings and recommendations to stakeholders for data-driven decision-making.
Lead and mentor a team of 20 marketing professionals, fostering an environment of creativity and collaboration.