SEO Specialist

We are looking for an experienced SEO Specialist with expertise in optimizing websites to improve search engine rankings, increase organic traffic, and drive conversions. The ideal candidate will have a deep understanding of SEO best practices, keyword research, on-page optimization, and technical SEO.

Key Responsibilities:

Conduct keyword research to identify high-value search terms relevant to our products and target audience.
Optimize product pages, collection pages, and other website content for target keywords, meta tags, and structured data.
Implement on-page SEO best practices, including optimizing title tags, meta descriptions, headings, and image alt text.
Monitor website performance using SEO tools such as Google Analytics, Google Search Console, and third-party SEO software.
Identify technical SEO issues and work with the development team to implement solutions for improved website performance and crawlability.
Collaborate with content creators to develop SEO-friendly content strategies, including blog posts, product descriptions, and landing pages.
Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly and maintain high search engine rankings.
Provide regular reports and analysis of SEO performance metrics, including keyword rankings, organic traffic, and conversion rates.
Work closely with other marketing teams to integrate SEO strategies with other digital marketing initiatives, including paid search, social media, and email marketing.

Qualifications:

Bachelor's degree in Computer Science, Marketing, IT, or a related field.
Minimum of 2-3 years of experience in SEO optimization.
Proven track record of improving search engine rankings and driving organic traffic to e-commerce websites.
In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.