Google & Meta Ads Buyer

Rexen Consultancy Pvt. Ltd is seeking a results-driven Google & Meta Ads Buyer to join its dynamic marketing team. This role focuses on planning, executing, and optimizing paid advertising campaigns across Google and Meta platforms, aiming to generate high-quality leads and maximize return on investment. The ideal candidate has 2 to 3 years of hands-on experience managing Google Ads and Meta Ads campaigns, a strong understanding of SEO principles, and skills in lead generation strategies. The position requires collaboration with creative teams to develop compelling ad creatives and landing pages while actively contributing to SEO initiatives to improve organic search visibility. This role does not include managing a team but demands a proactive mindset and excellent analytical skills to continuously monitor campaign performance, analyze key performance indicators, and implement improvements. Candidates should be proficient in tools like Google Analytics 4, Google Tag Manager, and Meta Business Suite, possess strong communication and problem-solving capabilities, and stay updated with the latest trends and platform updates in digital marketing to ensure campaign success and measurable results.
Responsibilities

Plan, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube formats.
Manage Meta Ads campaigns across Facebook and Instagram platforms to achieve lead generation and ROI targets.
Monitor campaign performance regularly, analyze key performance indicators, and use data insights to optimize campaigns for better results.
Perform in-depth keyword research and audience targeting to maximize campaign reach and relevance.
Conduct A/B testing for ads and landing pages to identify and implement the most effective strategies.
Set up and maintain conversion tracking through Google Tag Manager, Google Analytics 4, and Meta Pixel to accurately measure campaign outcomes.
Develop and implement on-page and off-page SEO strategies to enhance search engine rankings and increase organic website traffic.
Execute technical SEO audits and competitor analysis to identify areas for improvement and new opportunities.
Collaborate closely with the design and content teams to produce high-performing ad creatives and optimized landing pages.
Prepare detailed weekly and monthly performance reports offering actionable insights and recommendations for campaign enhancements.
Stay informed about the latest digital marketing trends, platform updates, and industry best practices to ensure cutting-edge campaign execution.

Skills

Meta Pixel Digital Marketing Trends Awareness Competitor Analysis Technical SEO Audits Google Ads Management Google Ads Campaign Management Search Engine Optimization Google Analytics 4 Google Tag Manager Meta Ads Manager Keyword Research Conversion Tracking Lead Generation Strategies Campaign Performance Analysis A/B Testing ON-PAGE and Off-Page SEO Reporting and data analysis

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Experience:

4 Years

Apply Before:

Sep 11, 2026

Posting Date:

Aug 10, 2026

Rexen Consultancy Pvt. Ltd

· 11-50 employees - Islamabad

We power every project with fresh creativity, best practice and bravery. Our creative approach ensures we make things look great, but we also put strategic thought into every design, campaign or project – so you get the results you need. We’re big on planning and thinking things through and work to deeply understand your business needs, but we can also handle a quick turnaround challenge.