OTT Growth & Analytics Lead

We are looking for ahands-on OTT Growth & Analytics Specialist/Leadwho can independently audit and manage GA4/Firebase analytics, define and verify event tracking, work with SQL/data, analyse acquisition and retention, improve active and returning users, develop lifecycle and push-notification strategies, manage ASO, analyse content performance, create dashboards and turn the data into measurable growth actions across mobile, web and Connected TV platforms. Experience with FAST/AVOD monetisation, CTV advertising and programmatic would be an additional advantage.

This is not solely a social-media position. The role requires strong knowledge of OTT
audience acquisition, Google Analytics 4, Firebase, app-store optimisation, lifecycle
engagement, push notifications, digital campaigns and Connected TV audience growth.

OTT audience growth
Develop and execute audience-growth strategies for OTT services operated by SS
Creative Solutions.
Increase active users, new users, returning viewers, engaged sessions and viewing
time.
Plan and manage organic and paid audience-acquisition campaigns.
Develop country-specific, language-specific and platform-specific growth campaigns.
Use broadcast content, websites and social channels to drive application adoption.
Create QR-code, deep-link and cross-platform promotional campaigns.
Improve conversion from websites, social media and broadcast channels to mobile
and TV applications.

Engagement and retention
Build push-notification and lifecycle-engagement calendars.
Plan live-event alerts, programme reminders and user-reactivation campaigns.
Segment audiences by country, language, platform, content interest and activity.
Develop campaigns for inactive, new and returning viewers.
A/B test notification titles, content, images, timing and calls to action.
Improve viewer journeys involving favourites, reminders, continue watching and
content discovery.
Measure the journey from notification delivery to open, playback start and
meaningful viewing.

Analytics and reporting
Manage reporting through Google Analytics 4, Firebase Analytics and app-store
platforms.
Produce weekly, monthly, quarterly, six-month and annual reports.
Monitor:
o Active users
o New and returning users
o Engaged sessions
o Engagement rate
o Average engagement time
o Unique video viewers
o Playback starts
o Viewing hours
o Notification sends and opens
o Application installations
o App-store conversion
o Campaign performance
o Connected TV users by platform
o Playback failures, buffering and crashes
Identify audience trends, technical issues and growth opportunities.
Present findings and practical recommendations to SS Creative Solutions
management.
Maintain clear performance reporting across different OTT projects.

Mobile and app-store growth
Manage Google Play and Apple App Store optimisation.
Improve app descriptions, keywords, screenshots, videos and promotional assets.
Develop localised store listings for priority countries and languages.
Monitor store-page views, installations, conversion rates, ratings and reviews.
Coordinate app-store tests, promotional events and listing improvements.
Connected TV growth
Develop growth strategies for Android TV, Amazon Fire TV, Samsung Tizen, LG
webOS, Roku and Apple TV.
Create Smart TV installation guides and promotional campaigns.
Ensure each TV platform can be identified separately in analytics.
Improve television-app discovery, navigation and viewer experience.
Coordinate QR-based installation, pairing and cross-device journeys where available.

Technical and platform coordination
Work with SS Creative Solutions OTT operations, infrastructure and technical teams.
Coordinate with specialist application-development and platform technology partners.
Define requirements for GA4, Firebase, deep linking and playback measurement.
Verify that production applications are connected to the correct analytics properties.
Coordinate implementation of playback, watch-time, buffering and error events.
Investigate tracking issues affecting iOS, Android, web and Connected TV
applications.
Ensure development and test traffic is excluded from production reporting.
Translate audience-growth requirements into clear actions for developers and
platform teams.

Required experience

At least five years of experience in OTT, streaming, digital media, mobile
applications or digital audience growth.
Demonstrable experience increasing users and engagement for an OTT or digital
media platform.
Strong practical knowledge of Google Analytics 4.
Experience with Firebase Analytics and Firebase Cloud Messaging.
Experience with Google Play Console and Apple App Store Connect.
Knowledge of app-store optimisation.
Experience with push notifications, lifecycle marketing and audience segmentation.
Understanding of Android, iOS, web and Connected TV platforms.
Experience with organic and paid digital marketing.
Strong analytical, reporting and project-management skills.
Ability to coordinate technical, operational, creative and marketing teams.
Strong written and spoken English.

Preferred experience
Preference will be given to candidates with experience in:
Live television streaming
FAST TV and ad-supported streaming
International broadcasting
Android TV and Amazon Fire TV
Samsung Tizen and LG webOS
Roku and Apple TV
Deep linking and cross-platform attribution
Video-player analytics
Playback-quality monitoring
Multilingual and international audience campaigns
Google Ads, Meta Ads and YouTube campaigns
Data Studio or similar reporting platforms