Market Research Manager

The Market Research Manager at Recruit AI plays a crucial role in driving strategic marketing initiatives and identifying growth opportunities through detailed market analysis. This role requires leveraging both qualitative and quantitative research methods to gather and interpret consumer and trade data. The successful candidate works closely with the Marketing, Trade, and Sales teams to monitor and evaluate the effectiveness of marketing strategies, ensuring alignment with product development goals and customer service standards. With a strong emphasis on market trends and field visit insights, the Market Research Manager provides actionable recommendations that foster innovation and quality improvement in products and services. This position demands a minimum of five years of experience with a deep understanding of consumer and trade research within the FMCG industry being advantageous. The ideal candidate is proficient in Microsoft Office and Power BI, possesses excellent analytical and report writing skills, and demonstrates expert planning and execution abilities. Although this role does not include team management, it requires excellent collaboration and communication skills to influence strategic decision-making and ensure accurate performance reporting as required by the Head of Department.
Responsibilities

Conduct thorough market research and analyze industry trends to identify new marketing and business development opportunities.
Collaborate with Marketing, Trade, and Sales teams to monitor, assess, and enhance strategic marketing initiatives and campaigns.
Plan and execute field visits to gather specific consumer insights, anticipate market needs, and collect competitive market information.
Analyze and summarize data from various sources to generate comprehensive market reports that support decision-making processes.
Recommend strategic improvements for product quality and customer service based on market feedback and research findings.
Identify system improvements and implement changes to optimize marketing and product development processes.
Prepare and deliver regular reports including daily, weekly, monthly, and ad-hoc performance metrics as required by the Head of Department.
Drive innovation by identifying growth opportunities and supporting product development with data-driven insights.
Maintain up-to-date knowledge of industry developments, consumer behavior, and competitor activities to provide strategic input.
Perform any additional market research-related tasks delegated by the Head of Department with professionalism and accuracy.