Head of OTT Growth & Audience Engagement

 We are seeking an experienced Head of OTT Audience Growth & 
Engagement to increase viewership, audience reach, user engagement and retention across 
the OTT platforms managed and operated by the company. 
The successful candidate will take ownership of audience-growth strategy across: 
• Websites 
• Android mobile applications 
• iPhone and iPad applications 
• Android TV 
• Amazon Fire TV 
• Samsung Tizen 
• LG webOS 
• Apple TV 
• Roku and other Connected TV platforms 
This is not solely a social-media position. The role requires strong knowledge of OTT 
audience acquisition, Google Analytics 4, Firebase, app-store optimisation, lifecycle 
engagement, push notifications, digital campaigns and Connected TV audience growth.

OTT audience growth
• Develop and execute audience-growth strategies for OTT services operated by SS 
Creative Solutions. 
• Increase active users, new users, returning viewers, engaged sessions and viewing 
time. 
• Plan and manage organic and paid audience-acquisition campaigns. 
• Develop country-specific, language-specific and platform-specific growth campaigns. 
• Use broadcast content, websites and social channels to drive application adoption. 
• Create QR-code, deep-link and cross-platform promotional campaigns. 
• Improve conversion from websites, social media and broadcast channels to mobile 
and TV applications. 

Engagement and retention 
• Build push-notification and lifecycle-engagement calendars. 
• Plan live-event alerts, programme reminders and user-reactivation campaigns. 
• Segment audiences by country, language, platform, content interest and activity. 
• Develop campaigns for inactive, new and returning viewers. 
• A/B test notification titles, content, images, timing and calls to action. 
• Improve viewer journeys involving favourites, reminders, continue watching and 
content discovery. 
• Measure the journey from notification delivery to open, playback start and 
meaningful viewing. 

Analytics and reporting 
• Manage reporting through Google Analytics 4, Firebase Analytics and app-store 
platforms. 
• Produce weekly, monthly, quarterly, six-month and annual reports. 
• Monitor: 
o Active users 
o New and returning users 
o Engaged sessions 
o Engagement rate 
o Average engagement time 
o Unique video viewers 
o Playback starts 
o Viewing hours 
o Notification sends and opens 
o Application installations 
o App-store conversion 
o Campaign performance 
o Connected TV users by platform 
o Playback failures, buffering and crashes 
• Identify audience trends, technical issues and growth opportunities. 
• Present findings and practical recommendations to SS Creative Solutions 
management. 
• Maintain clear performance reporting across different OTT projects. 

Mobile and app-store growth 
• Manage Google Play and Apple App Store optimisation. 
• Improve app descriptions, keywords, screenshots, videos and promotional assets. 
• Develop localised store listings for priority countries and languages. 
• Monitor store-page views, installations, conversion rates, ratings and reviews. 
• Coordinate app-store tests, promotional events and listing improvements. 
Connected TV growth 
• Develop growth strategies for Android TV, Amazon Fire TV, Samsung Tizen, LG 
webOS, Roku and Apple TV. 
• Create Smart TV installation guides and promotional campaigns. 
• Ensure each TV platform can be identified separately in analytics. 
• Improve television-app discovery, navigation and viewer experience. 
• Coordinate QR-based installation, pairing and cross-device journeys where available. 

Technical and platform coordination 
• Work with SS Creative Solutions’ OTT operations, infrastructure and technical teams. 
• Coordinate with specialist application-development and platform technology partners. 
• Define requirements for GA4, Firebase, deep linking and playback measurement. 
• Verify that production applications are connected to the correct analytics properties. 
• Coordinate implementation of playback, watch-time, buffering and error events. 
• Investigate tracking issues affecting iOS, Android, web and Connected TV 
applications. 
• Ensure development and test traffic is excluded from production reporting. 
• Translate audience-growth requirements into clear actions for developers and 
platform teams. 

Required experience 

• At least five years of experience in OTT, streaming, digital media, mobile 
applications or digital audience growth. 
• Demonstrable experience increasing users and engagement for an OTT or digital
media platform. 
• Strong practical knowledge of Google Analytics 4. 
• Experience with Firebase Analytics and Firebase Cloud Messaging. 
• Experience with Google Play Console and Apple App Store Connect. 
• Knowledge of app-store optimisation. 
• Experience with push notifications, lifecycle marketing and audience segmentation. 
• Understanding of Android, iOS, web and Connected TV platforms. 
• Experience with organic and paid digital marketing. 
• Strong analytical, reporting and project-management skills. 
• Ability to coordinate technical, operational, creative and marketing teams. 
• Strong written and spoken English. 

Preferred experience 
Preference will be given to candidates with experience in: 
• Live television streaming 
• FAST TV and ad-supported streaming 
• International broadcasting 
• Android TV and Amazon Fire TV 
• Samsung Tizen and LG webOS 
• Roku and Apple TV 
• Deep linking and cross-platform attribution 
• Video-player analytics 
• Playback-quality monitoring 
• Multilingual and international audience campaigns 
• Google Ads, Meta Ads and YouTube campaigns 
• Data Studio or similar reporting platforms