Posted Jul 22, 2024 172 views
We are a Dubai based company offering a diverse range of services including digital marketing, company formation, travel and tours, and more. We are currently seeking a skilled and experienced SEO/PPC Specialist to join our team in Karachi and contribute to our digital marketing efforts.
As an SEO/PPC Specialist at Rapid Enterprises, you will be responsible for managing all search engine optimization and pay-per-click activities. You will manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all PPC campaigns on Google, Yahoo, and Bing to maximize ROI.
Key Responsibilities:
- Develop and implement effective SEO strategies.
- Perform keyword research and optimize content.
- Optimize website content, landing pages, and paid search copy.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and manage PPC campaigns across various platforms.
- Analyze performance metrics and optimize campaigns for better ROI.
- Stay up to date with the latest SEO and digital marketing trends and best practices.
Requirements:
- Proven experience as an SEO/PPC Specialist or similar role.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, etc.).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Knowledge of HTML/CSS.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Strong analytical skills and experience generating SEO reports.
- Excellent communication skills.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Google AdWords Certification(preferred).
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- Health insurance and other benefits.
Skills
Job Details
Rapid Enterprises
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