Posted Jun 14, 2024 269 views
A brand strategist for a Fast-Moving Consumer Goods (FMCG) company typically works on developing and executing strategies to enhance the company's brand presence and market share.
Responsibilities may include conducting market research, analyzing consumer behavior, developing brand positioning and messaging, creating marketing campaigns, managing product launches, and collaborating with cross-functional teams such as marketing, sales, and product development.
The goal is to build strong brand equity, drive customer engagement, and ultimately increase sales and market share in a competitive market.
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