Posted Aug 31, 2023 244 views
We are seeking a dedicated and analytical Market Researcher for a remote position. The candidate should have a deep understanding of market dynamics, a keen eye for detail, and the ability to extract meaningful insights from data.
Conduct thorough research to identify main competitors and their strategies, strengths, weaknesses, and market share.
Audience Research: Understand target audience's preferences, needs, and buying behaviors.
Market Trends: Stay updated with the latest market trends and shifts, as well as predicting future market shifts.
Pricing Research: Analyze pricing strategies and recommend optimal pricing structures.
SWOT Analysis: Conduct internal and external SWOT analysis to identify opportunities and threats.
Market Size & Forecast: Estimate market's size and forecast its growth potential.
Market/Customer Segmentation: Segment the market into distinct categories based on demographics, behavior, and other factors.
Concept/Packaging Testing: Test new concepts or packaging designs with target audiences to gauge appeal and potential success.
TAM (Total Addressable Market): Calculate the revenue opportunity available for a product or service.
Product Research: Evaluate the viability and potential of new product introductions or enhancements.
Customer Satisfaction & Loyalty Research: Measure and analyze customer satisfaction and loyalty levels.
Brand Awareness/Equity Research: Assess our brand's strength, value, and recognition in the market.
Industry Snapshot: Provide a comprehensive overview of the current state of the industry.
Strategy Recommendations & Opportunity Analysis: Based on research findings, recommend strategic initiatives and identify untapped market opportunities.
Data Collection: Collect data on consumers, competitors, and the marketplace, consolidating this information into actionable items, reports, and presentations.
Survey Design: Understand business objectives and design surveys to discover prospective customers’ preferences.
Data Compilation & Analysis: Compile and analyze statistical data using both modern and traditional methods.
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