Email Marketing Executive - Drip Campaign

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

We are looking for an Email Marketing Executive - Drip Campaign.

Responsibilities:

Design and implement effective drip email campaigns to nurture leads, onboard new customers, and re-engage inactive users.
Create detailed email marketing strategies that align with overall marketing goals and customer journey stages.
Develop compelling email content, including copywriting and layout design, that resonates with target audiences.
Collaborate with the content team to ensure consistent messaging and branding across all email communications.
Utilize advanced segmentation techniques to target specific customer segments with personalized content.
Continuously analyze customer data to identify opportunities for improved targeting and personalization.
Set up, test, and deploy email campaigns using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, MailMetero, Instantly.ai, SmartLeads.ai).
Ensure all emails comply with current email marketing regulations and best practices.
Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to measure effectiveness.
Generate regular reports and provide actionable insights to optimize future campaigns.
Conduct A/B tests to determine the most effective email content, design, and subject lines.
Implement continuous improvements based on test results and performance data.
Meet the deadline and maintain the monthly KPIs

Requirements:

Proven experience in running successful Drip campaigns.
Proficiency with marketing automation tools and platforms.
Strong knowledge of data scraping techniques and tools.
Excellent written and verbal communication skills.
Ability to create engaging and creative content.
Highly organized with strong attention to detail.

Experience:

Min 3-5 Years

What are we offering?

Health Insurance
Provident Fund
Annual Paid Leaves
Compensation Plans
Paid Certifications & Training
Car Finance Program
Bike Finance Program
Child Education Program
Two Annual Trips
Stars Of the Month Rewards
Quarterly Meetups
Referral Bonuses
Birthday & Eid Gifts

Skills

Team Building Inspection Implementation Strong Attention To Detail Content Creation Communication Skills

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Department:

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Oct 06, 2024

Posting Date:

Sep 05, 2024

PureLogics

Information Technology · 11-50 employees - Lahore

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.