Digital Marketing Campaign Executive - PPC

PureLogics is seeking a dynamic and results-driven Digital Marketing Campaign Executive - PPC to join our team. This role is crucial for driving the success of our custom software development services, including web services, mobile app services, healthcare solutions, etc. If you’re passionate about creating impactful digital campaigns that deliver results, we want to hear from you.

Responsibilities:

Paid Campaign Strategy:

Develop and implement comprehensive paid advertising strategies tailored to our diverse service offerings.
Identify target audiences, keywords, and optimal channels to maximize return on investment (ROI).

Campaign Execution:

Set up, manage, and optimize paid campaigns across key platforms, including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other relevant networks.
Craft engaging and service-specific ad creatives and copy to drive conversions.

Budget Management:

Strategically allocate and manage advertising budgets to meet key performance indicators (KPIs) and business objectives.
Monitor daily spending and make budget adjustments to ensure optimal performance.

Performance Analysis:

Regularly analyze campaign metrics, such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA).
Use data-driven insights to refine and enhance campaign effectiveness.

Keyword Research:

Conduct thorough keyword research and competitive analysis to identify high-performing keywords.
Implement keyword optimization strategies to improve campaign relevance and Performance.

Ad Copywriting:

Write compelling, persuasive ad copy that highlights the unique selling points of each service category.
Ensure ad copy aligns with the overall marketing strategy and brand voice.

A/B Testing:

Design and execute A/B tests to optimize various ad elements, including headlines, visuals, and landing pages.
Analyze test results and implement changes to improve campaign performance.

Required Skills:

Proven experience in running service-oriented campaigns within the tech industry.
Expertise in managing digital advertising campaigns across multiple platforms such as Google, Meta (Facebook/Instagram), LinkedIn, Bing, etc., specifically within the USA region.
Strong analytical skills with proficiency in using analytics tools to monitor and improve campaign performance.
Excellent communication and copywriting skills, with a keen eye for detail.
Up-to-date with the latest industry trends and best practices in digital marketing.

Experience:

Min of 1 year of hands-on experience in digital marketing campaigns.

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

Health Insurance
Provident Fund
Annual Paid Leaves
Compensation Plans
Paid Certifications & Training
Car Finance Program
Bike Finance Program
Child Education Program
Two Annual Trips
Stars Of the Month Rewards
Quarterly Meetups
Referral Bonuses
Birthday & Eid Gifts

Skills

Digital Marketing Copywriting Analytical Skills Communication Skills

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Department:

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Nov 02, 2024

Posting Date:

Oct 01, 2024

PureLogics

Information Technology · 11-50 employees - Lahore

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.