You will be responsible for overseeing all aspects of our Shopify store operations. Your primary focus will be to ensure a seamless online shopping experience for our customers, maximize sales, and optimize the performance of our Shopify platform. This role requires a combination of technical expertise, marketing acumen, and strong organizational skills.
E-commerce Operations Management:
- Manage day-to-day operations of the Shopify store, including inventory management.
- Monitor website performance, loading times, and overall user experience to ensure optimal functionality.
- Implement best practices for SEO, metadata optimization, and site navigation to drive traffic and improve search rankings.
Product Management:
- Upload new products, update product descriptions, and maintain accurate inventory levels.
- Collaborate with suppliers to ensure timely restocking of inventory and manage product data feeds.
- Analyze sales data and customer feedback to identify trends and opportunities for product expansion or improvement.
Marketing and Promotions:
- Develop and execute marketing strategies to drive traffic, increase conversion rates, and maximize sales.
- Create and manage promotional campaigns, discounts, and sales events to drive customer engagement and loyalty.
- Utilize email marketing, social media, and other digital channels to promote products and engage with customers.
Analytics and Reporting:
- Track key performance metrics such as sales, conversion rates, and website traffic.
- Generate reports and analyze data to identify areas for improvement and make data-driven decisions.
- Monitor competitor activity and industry trends to stay informed and adapt strategies as needed.
Requirements:
- Bachelor's degree in business administration, marketing, or a related field.
- Proven experience managing Shopify stores or e-commerce platforms.
- Strong understanding of digital marketing principles and techniques.
- Proficiency in Shopify platform features, including product uploads, theme customization, and app integration.
- Excellent communication skills and ability to collaborate with cross-functional teams.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Detail-oriented with strong organizational and time management skills.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.
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