Digital Marketing Manager

Pulse IT Solutions seeks a skilled Digital Marketing Manager to lead and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role demands expertise in managing SEO, SEM, PPC, email marketing, and social media campaigns. You will oversee a team of 10 marketing professionals, guiding their efforts to achieve optimal results. Your responsibilities include planning paid advertising campaigns across platforms such as Google, Meta, and LinkedIn, as well as monitoring and optimizing campaign performance to maximize return on investment. As a Digital Marketing Manager, you will collaborate closely with content and design teams to manage content marketing initiatives and analyze website traffic and user behavior using Google Analytics and other marketing tools. The role requires strong project management skills to handle multiple campaigns simultaneously and deliver results on schedule. Effective budget management and staying current with digital marketing trends and best practices are essential to success in this position.
Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with company goals.
Manage SEO, SEM, PPC, email marketing, and social media campaigns to maximize reach and conversions.
Plan and execute paid advertising campaigns on Google, Meta, and LinkedIn with a focus on achieving high ROI.
Monitor campaign performance metrics and optimize strategies for continuous improvement.
Collaborate with content and design teams to manage content marketing initiatives and ensure consistent brand messaging.
Analyze website traffic and user behavior through tools such as Google Analytics to inform marketing decisions.
Generate regular performance reports and provide actionable insights to stakeholders.
Stay updated with the latest digital marketing trends, tools, and best practices to maintain competitive advantage.
Manage the marketing budget effectively, allocating resources to maximize impact.
Lead, mentor, and coordinate a team of 10 marketing professionals to achieve departmental objectives.
Coordinate multiple campaigns and projects ensuring deadlines are met and objectives achieved.