SEO Executive (Onsite)

Power Pack Technologies is seeking a detail-oriented SEO Executive to join the team onsite in Lahore. This role focuses on executing day-to-day SEO activities, including competitor research, local search optimization, and technical improvements, to help clients and the company's brand improve search engine rankings and visibility. The position is ideal for someone early in their SEO career who is precise, organized, and eager to develop hands-on expertise in on-page SEO, local SEO, and technical SEO. The candidate will work full-time onsite near Shalimar Garden GT Road, Lahore, engaging closely with various SEO tools and techniques to support website performance enhancement. The SEO Executive will own key tasks such as managing Google Business Profiles, performing SEO audits, optimizing metadata and internal linking, monitoring keyword rankings, and generating performance reports. This role demands a strong eye for detail, working knowledge of SEO platforms like Google Search Console and SEMrush, and the ability to effectively optimize content for search engines and AI-powered search features. Although no team management responsibilities exist, the role provides valuable experience in executing comprehensive SEO strategies within a dynamic agency-like environment.
Responsibilities

Conduct thorough competitor research to identify keyword opportunities, backlink sources, and effective content structures to improve search rankings.
Create, update, and manage Google Business Profiles to strengthen local SEO presence and boost local search visibility.
Audit Name, Address, and Phone (NAP) information across local directories and citation sites to ensure consistency and accuracy.
Monitor and log customer reviews across relevant platforms to maintain a positive local reputation.
Optimize on-page SEO elements including metadata, headings, alt text, and internal linking without disrupting existing site content or design.
Structure website content such as FAQs, lists, and key pages to be easily indexed by search engines and AI-overview tools.
Track keyword rankings daily and analyze fluctuations to inform ongoing SEO strategies and adjustments.
Report SEO performance regularly using tools like Google Search Console and Google Analytics 4 to measure progress and identify areas of improvement.
Perform technical SEO audits to uncover and address issues impacting site crawlability, indexing, and performance.
Assist with local search optimization efforts including citation building, Google Business Profile enhancements, and local listing management.
Collaborate closely with content and web development teams to implement SEO best practices and updates on CMS platforms, preferably WordPress.
Maintain accurate data entry and documentation related to SEO tasks and project tracking to support efficient workflow and accountability.
Stay current with SEO trends, algorithm updates, and AI search innovations to continuously refine strategies and ensure competitiveness.