Sales Manager

PNY PINK is seeking a Sales Manager to lead and energize the admissions and sales team focused on driving student enrollments for various beauty and wellness courses including cosmetology, aesthetics, makeup, hair, nails, skincare, and wellness disciplines. This role emphasizes achieving monthly revenue goals by developing effective sales strategies, increasing lead conversion rates, and delivering outstanding customer counseling and service. The Sales Manager operates with a strong orientation toward building lasting customer relationships, streamlining sales funnels, and executing operational excellence in alignment with the company’s growth targets. The ideal candidate holds a bachelor's degree in Business Administration, Marketing, Hospitality, or related fields and brings 3 to 4 years of experience in branch management, sales, admissions, or business development, preferably within beauty academies, salons, cooking institutes, or vocational training sectors. Demonstrating a deep understanding of customer service, admissions processes, lead conversion techniques, and revenue generation underpins the ability to support daily branch operations and maintain a superior student/client experience. Although this role does not currently involve direct team management, it requires significant influence and coordination across various teams including instructors, sales counselors, and marketing associates to achieve enrollment objectives and operational goals.

Responsibilities

Lead the admissions and sales efforts to meet or exceed targeted student enrollment numbers on a monthly, quarterly, and annual basis.
Develop, plan, and implement strategic sales initiatives aimed at increasing admission rates and expanding market reach for beauty and wellness courses.
Convert leads originating from multiple channels such as walk-ins, phone inquiries, WhatsApp, website interactions, and social media platforms into confirmed enrollments.
Track daily sales metrics, analyze performance data, and generate detailed sales reports to inform strategy adjustments and senior management decisions.
Engage with prospective students through consistent follow-up communications to nurture relationships and successfully close admissions.
Maintain accurate and up-to-date customer relationship management (CRM) records to support lead tracking and reporting requirements.
Provide ongoing training, coaching, and motivation to sales counselors and admissions staff to improve conversion rates and ensure high engagement.
Organize and oversee the execution of seminars, workshops, open house events, and other promotional activities designed to attract prospective students.
Collaborate closely with the marketing department to plan and coordinate campaigns aimed at lead generation and brand awareness enhancement.
Forge and sustain strategic partnerships with external stakeholders including salons, beauty brands, academies, and corporate clients to enhance admissions pipelines and brand presence.
Professionally handle and resolve escalated customer concerns to safeguard the reputation and service quality of PNY Trainings.