Digital Marketing Officer

Petroleum Exploration (Pvt) Limited

Islamabad , Pakistan

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Posted 4 hours ago 28 views Report Job

PKR. 20,000 - 100,000/Month

Develop and execute comprehensive digital marketing strategies across channels (SEO, SEM, social media, email marketing, content marketing, PPC, etc.).
Monitor and optimize online campaigns to achieve business goals.
Manage and maintain the company’s social media profiles on platforms such as Facebook, Instagram, LinkedIn, etc.
Create and schedule engaging, high-quality content (posts, videos, stories) to increase brand awareness and engagement.
Monitor social media trends, tools, and applications, and apply best practices.
Collaborate with internal teams to develop relevant content that aligns with business goals.
Manage website content and update it regularly to ensure SEO optimization and user engagement.
Work with media team to produce high-quality digital marketing materials.
Conduct keyword research and implement SEO strategies to increase organic search rankings.
Manage paid advertising campaigns (Intsagram Ads, Facebook Ads, etc.) to drive targeted traffic and conversions.
Plan and execute email marketing campaigns to nurture leads and maintain relationships with clients.
Track, analyze, and report on campaign performance using digital marketing analytics tools.
Provide actionable insights and recommendations to optimize marketing performance.
Work closely with teams to align marketing strategies with business objectives.
Coordinate with external agencies or freelancers when necessary for specialized tasks like ad creation or large campaigns.
Stay updated on industry trends, competitors, and new digital tools to implement the latest marketing practices.
Conduct audience research to better understand customer needs and preferences.
Create content through Adobe Suite and other editing softwares for daily postings (stories, reels, posts etc.) to generate reach

Skills

Brand Advertising Adobe Creative Suite Attention to Detail Problem Solving Skills Analytical Skills Creative Writiing

Job Details

Industry:

Mining / Petroleum

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

BS Media / Marketing / Design

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Nov 19, 2024

Posting Date:

Oct 18, 2024

Petroleum Exploration (Pvt) Limited

Mining / Petroleum · 2501-3000 employees - Islamabad

Petroleum Exploration (Pvt) Ltd (PEL) has a number of exploration licences, development & production leases. It is currently producing 40 MMCFD of gas from two of its concessions which is about 1% of the total natural gas production of Pakistan. PEL has the largest exploration acreage among the private sector E&P companies, the portfolio includes 6 development & production / mining leases, 9 onshore blocks, 3 offshore blocks and 3 overseas blocks, besides working interests in another block operated by a public sector company. PEL plans to drill many exploratory and development wells during coming years. PEL has been pursuing the policy of forging strategic alliance through joint venture partnership with a number of national and multinational oil & gas companies. Offshore Exploration. With the award of three offshore exploration licences, Petroleum Exploration (Pvt) Ltd has become the first private sector oil & gas exploration & production company in Pakistan that is venturing into the realm of offshore exploration in Indus Offshore J, O & P blocks, located in the deep waters of Arabian Sea. Losing no time PEL undertook 2-D seismic in the three offshore blocks in the first available weather window and 3-D seismic over identified leads in the second weather window. It is in advanced stage of interpretation before opting for drilling. Overseas Oil & Gas Exploration. PEL is the first private sector Pakistani energy company to engage itself in the overseas exploration in North Africa. It has signed Petroleum Agreement and Association Contract for exploration and exploitation of hydrocarbons in three blocks called Haha-1, Haha-2 and Haha-3 in the Kingdom of Morocco. PEL holds 75% working interests and is the operator while its joint venture partner ONHYM, the Moroccan state oil & gas company, retains 25% stakes. PEL has carried out 3-D seismic in prospective Tamanar area and is ready to drill exploratory wells.