Performance Marketing Specialist B2B Lead Generation

This is a full-time, on-site opportunity for a Performance Marketing Specialist based in Lahore. The role is designed for an experienced professional who is not in a managerial position but is skilled in managing paid advertising campaigns. The specialist will be responsible for overseeing campaigns across platforms such as Google, Meta, LinkedIn, and others, with the primary goal of generating qualified B2B leads. These leads will target markets within Pakistan, the UAE, GCC countries, and other international regions. The position operates during morning hours and offers a competitive salary range.

Key Responsibilities

- Develop, execute, and optimize paid marketing campaigns on Google, Meta, LinkedIn, and additional platforms to drive B2B lead generation.
- Monitor and analyze campaign performance using analytics tools to ensure effective tracking and reporting.
- Adjust strategies based on data insights to maximize ROI and lead quality.
- Collaborate with internal teams to align marketing efforts with overall business objectives.
- Manage budgets and bids to optimize campaign spend across multiple markets.
- Stay updated with the latest trends and best practices in paid advertising and digital marketing.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2 to 4 years of hands-on experience managing paid advertising campaigns.
- Strong expertise in campaign analytics, tracking, and performance measurement.
- Proven ability to generate qualified B2B leads through digital platforms.
- Familiarity with Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and other relevant tools.
- Excellent communication skills and attention to detail.
- Ability to work full-time on-site during morning shifts in Lahore.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional certifications in digital marketing or advanced analytics tools may have an advantage. The role offers a salary range of PKR 60,000 to PKR 120,000, reflecting experience and expertise. Working on-site provides direct collaboration opportunities with the marketing team and exposure to diverse international markets.

This position is ideal for a motivated performance marketing professional seeking to deepen their expertise in paid advertising within a dynamic B2B environment.