Posted Jul 29, 2026 80 views
We are looking for a data-driven and results-oriented Performance Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid digital marketing campaigns across multiple platforms. This role demands hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and various analytics tools to effectively drive lead generation, customer acquisition, and revenue growth. The successful candidate will collaborate closely with cross-functional teams to deliver impactful campaigns aligned with overall business objectives.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Monitor and optimize campaigns to improve key performance indicators such as CTR, CPC, CPA, CPL, ROAS, and ROI.
- Conduct comprehensive keyword research, audience targeting, and competitor analysis to enhance campaign performance.
- Execute A/B testing on ad creatives, landing pages, audiences, and campaign strategies to identify top-performing elements.
- Track and analyze campaign results using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Manage advertising budgets efficiently to maximize return on investment.
- Collaborate with design, content, and sales teams to develop and implement high-impact campaigns.
- Prepare detailed weekly and monthly performance reports, offering actionable insights for continuous improvement.
- Stay updated on the latest digital marketing trends, platform changes, and industry best practices to maintain a competitive edge.
Required Qualifications
- Proven experience in performance marketing with a strong emphasis on paid media buying and campaign optimization.
- Expertise in managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads platforms.
- Solid understanding of lead generation strategies and marketing analytics.
- Proficiency in A/B testing methodologies and conversion rate optimization (CRO).
- Hands-on experience with Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel for tracking and analysis.
- Strong data analysis skills with the ability to interpret complex datasets to guide marketing decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
- Ability to strategically manage budgets and allocate resources for maximum campaign impact.
About Workstaff360
Workstaff360 offers a comprehensive virtual assistance solution, providing a wide range of services including Executive Assistance, Virtual Support, Sales, Customer Service, and Bookkeeping. We connect businesses with a carefully selected pool of remote professionals who deliver cost-effective and efficient support. Partnering with Workstaff360 enables organizations to streamline operations and focus on growth by leveraging expert virtual assistance.
This role presents an exciting opportunity to contribute to a dynamic team focused on driving measurable marketing success and business growth.
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