Posted Sep 23, 2025 105 views
We are looking for a Performance Digital Marketing Specialist to join our team and lead the development and optimization of paid advertising campaigns across multiple digital platforms. The successful candidate will be responsible for creating data-driven campaigns that achieve measurable business outcomes. This role demands a strategic thinker with strong analytical abilities and the capability to collaborate closely with creative teams to produce engaging ad content that resonates with target audiences.
Key Responsibilities:
- Plan, execute, and manage performance-oriented campaigns on platforms including Google Ads, Facebook/Instagram Ads, TikTok, and LinkedIn.
- Continuously optimize campaigns to enhance key performance indicators such as Return on Investment (ROI), Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Return on Ad Spend (ROAS).
- Design and implement A/B tests on ad creatives, copy, and targeting parameters to determine the most effective strategies.
- Regularly monitor campaign analytics and generate comprehensive performance reports to guide strategic decisions.
- Work collaboratively with content creators and designers to develop compelling and high-impact advertising materials.
- Keep up-to-date with the latest digital marketing trends and platform policy changes to ensure compliance and capitalize on new opportunities.
Required Qualifications:
- Demonstrated experience in digital marketing with a strong emphasis on performance-driven campaigns.
- Proficiency in managing advertising campaigns using Google Ads Manager, Meta Business Suite, and other relevant platforms.
- Solid analytical skills with hands-on experience in Google Analytics and other reporting tools to track and evaluate campaign success.
- Ability to work independently, prioritize multiple tasks effectively, and consistently meet deadlines.
This is a full-time, in-person role offering a competitive monthly salary in the range of Rs60,000 to Rs80,000. The position presents an excellent opportunity to be part of a dynamic marketing team and gain specialized expertise in performance marketing across a variety of digital channels.
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Ronikal Energy
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