Sr. Manager Marketing & Communications

Communications Strategy Development:

• Develop and implement a comprehensive communications strategy, stakeholder engagement plan, and information dissemination mechanisms.
• Define objectives, identify target audiences, craft compelling messages, allocate resources, and establish timelines and activities.

Media and Outreach:

• Design, develop, and implement communication and outreach strategies, including media strategies and digital platforms (print, electronic, website, social media).
• Develop and produce communication and advocacy materials, including briefing materials, press releases, brochures, flyers, articles, and coordinate dissemination.
• Build and maintain relationships with the press, respond to media inquiries, and manage a database of relevant media contacts.
• Organize press conferences and media briefings.

Event Planning and Management:

• Prepare an annual work plan for workshops, trainings, meetings, and seminars, identifying target groups and organizing all communications support.
• Increase participation within different sectors and manage logistics for these events.

Stakeholder Engagement:

• Ensure smooth communication among project members, international experts/consultants, non-key experts, and other stakeholders.
• Foster effective stakeholder engagement, build strategic partnerships, represent the organization in forums, and establish PSW as a trusted entity.

Content Development and Digital Management:

• Develop user-friendly Information, Education, and Communication (IEC) materials in Urdu and English for public and private stakeholders.
• Manage the PSW website and Trade Information Portal, ensuring content reflects organizational strategy, mission, and milestones.
• Develop and manage PSW’s social media accounts and other networking platforms.

Visionary Leadership and Coordination:

• Provide visionary leadership to cross-functional teams, fostering collaboration with various departments.
• Influence and align stakeholders towards common communication goals, leveraging synergies to drive organizational success.

Employer Branding:

• Develop and implement an employer branding strategy to attract and retain top talent, showcasing PSW’s values, culture, and mission.
• Promote the organization’s brand as an employer of choice through various internal and external communication channels.

Marketing Budget Oversight:

• Oversee substantial marketing budgets, ensuring efficient resource allocation and financial accountability.
• Develop business cases, track expenditures, optimize ROI, and justify budgetary needs to executive leadership.

Crisis Communication:

• Develop and implement robust crisis communication plans, manage media relations during crises, and safeguard the organization's reputation.
• Swiftly address issues, mitigate risks, and ensure consistent messaging across all channels.

Market Research and Competitor Analysis:

• Conduct market research, competitor analysis, and gather consumer insights to inform strategies.
• Utilize data-driven decision-making to adapt strategies based on market dynamics, customer preferences, and emerging trends.

Monitoring and Reporting:

• Regularly monitor and analyze media coverage, providing reports and rejoinders.
• Provide regular reports and presentations to executive leadership, board members, and other senior stakeholders.
• Deliver strategic insights, progress updates, and key performance indicators to inform decision-making.

Campaigns and Outreach:

• Develop and deliver national awareness campaigns featuring TV, radio, and print advertising, including a key messaging brief.
• Support the development of new communication products, including an e-newsletter, corporate brochures, and updates to the website.

Team Management and Development:

• Lead and manage the Marcom team, providing direction and support and foster a positive & collaborative team culture.
• Ensure new hires are integrated effectively into the team.
• Conduct regular performance reviews and provide constructive feedback.
• Address and resolve conflicts within the team promptly and fairly.
• Foster an environment where team members feel comfortable voicing concerns and ideas.

Additional Responsibilities:

• Anticipate and act upon additional communication-related needs as they arise.
• Any other tasks assigned by management.