PURPOSE OF THIS ASSIGNMENT
PSW Marketing & Communications seeks to engage a professional and skilled Podcast Host on a short-term contract under the overall responsibility and direct supervision of the HOD Marketing and Communications. The main purpose of this role is to enhance awareness of, and engagement with PSW through a series of informative and engaging podcasts under the name of Trade Talks. The host will present these podcasts and actively provide input for planning.
BACKGROUND
The Pakistan Single Window is an integrated digital platform that allows parties involved in trade and transport to lodge standardized information and documents with a single-entry point to fulfill all import, export, and transit-related regulatory requirements. It aims at reducing the time and cost of doing business by digitalizing Pakistan’s cross-border trade and eliminating paper-based manual processes. The PWSC, a public sector company incorporated under section 42 of the Companies Act, 2017 by Pakistan Customs, has been notified as the ‘operating entity’ of the PSW system by the Federal Government under the provisions of the Pakistan Single Window Act, 2021.
To create greater buy-in and widespread voluntary adoption among various stakeholders, and the private sector in particular, the PSW communication strategy employs an integrated communications approach to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, advertising, and promotion into a brand identity that remains consistent across distinct media channels to reach target audiences and ensure mass adoption of the services provided through PSW.
SCOPE OF WORK
The Marketing & Communications Department seeks to promote the core work and services of PSW through social media. In this regard, we are looking to engage a professional and skilled Podcast Host to present and moderate a series of informative and engaging podcasts in support of PSW’s integrated marketing and communications strategy. The podcast host will play a crucial role in presenting the content in an engaging and accessible manner to a wide range of audiences, including importers, exporters, government officials, and trade professionals.
Under the supervision of HOD Communications, the specific roles and responsibilities of the Podcast Host are:
Planning and Research:
Hosting
Communication and Collaboration
DELIVERABLES & ASSIGNED DUTIES
1. Captivating and dynamic hosting for each podcast episode
2. Adherence to the agreed-upon schedule for timely delivery of episodes (at least, but not limited to one per month)
3. Regular communication and collaboration with the PSW Marketing and Communications team
4. Assistance in the development of the podcast script
LOCATION AND SCHEDULE
For the foreseeable length of this agreement, the podcast will be recorded once a month in Islamabad, Pakistan. The frequency may increase and any changes to this will be communicated well in advance by the PSW team.
REQUIRED SKILLS AND QUALIFICATIONS
EXPERIENCE
Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.