Social Media Content Designer

We are seeking a creative and detail-oriented Social Media Content Designer to join our dynamic team. This role combines graphic design with social media management to create engaging content that drives brand awareness and community engagement. The ideal candidate will be proficient in Adobe Photoshop, Adobe Illustrator & Adobe Premier Pro and have a passion for storytelling & working with our field representatives to market those stories via various platforms.

Work closely with Zarai Mandi’s field representatives to create engaging and informative content that enhances understanding of the grain markets in Pakistan, addressing the opaque and disjointed markets.
Design and edit visually appealing graphics, videos, and photos for various social media platforms, ensuring brand consistency and alignment with company messaging.
Fully integrate Instagram and Facebook through Meta Business Suite, managing and controlling posts from a centralized account. Develop a comprehensive LinkedIn strategy with content specifically tailored for that platform. Implement a communicative marketing strategy to leverage WhatsApp effectively.
Create and maintain a separate content calendar for all platforms utilized by Zarai Mandi, ensuring a consistent posting schedule and content alignment across channels.
Develop and maintain a document or spreadsheet to store Zarai Mandi’s captions, WhatsApp messages, thank-you notes, and other consistently communicated materials to facilitate streamlined communication.
Compile and standardize all rate message templates for products into a single document for review and discussion with management, covering all commodities and by-products.
Monitor social media performance and analyze engagement metrics to assess the effectiveness of content strategies. Provide regular reports and actionable insights for improvement, including conducting A/B testing when implementing new strategies across different platforms.
Run and manage advertising campaigns based on seasonality and the products offered by Zarai Mandi, optimizing for engagement and reach.

Qualifications:

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field (or equivalent experience).
Proficiency in Adobe Photoshop, Adobe Illustrator & Adobe Premier Pro, and other graphic design tools, along with a strong understanding of social media platforms and content creation best practices.
Excellent written and verbal communication skills, enabling effective engagement with audiences and team members.
Ability to work collaboratively with rural field representatives and in office staff in a fast-paced environment, manage multiple projects, and demonstrate a creative mindset with a keen eye for design and detail.

Skills

Adobe Photoshop Adobe Illustrator Adobe Premiere Pro

Job Details

Industry:

Agriculture / Fertilizer / Pesticide

Functional Area:

Creative Design

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender:

Male

Minimum Education:

Bachelors

Degree Title:

Marketing, Communication, Graphic Design

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Oct 31, 2024

Posting Date:

Oct 14, 2024

Pakistan Agriculture Research

Agriculture / Fertilizer / Pesticide · 11-50 employees - Karachi

Pakistan Agriculture Research is an independent Pakistan’s No. Agricultural research house providing complete array of local crop reports, news of agribusiness, analysis about the trade activities (Imports & Exports) of Pakistan and Market Outlook of various industries such as Cotton, Sugar, Fertilizer, Palm Oil, Dry Powdered Milk, Ethanol and etc.