Content Writter

Pak German Engineers is seeking a creative and passionate Content Writer to join our dynamic team based in Civic Center, Phase 4, Bahria Town, Rawalpindi/Islamabad. The ideal candidate has a minimum of three years of experience and is skilled in crafting engaging content and managing diverse social media platforms. You will lead a team of three individuals and play a pivotal role in developing content strategies that align with the company's marketing goals. Your expertise in video editing and graphic design will be essential in creating compelling Reels, TikTok videos, YouTube Shorts, and other social media content. As a Content Writer at Pak German Engineers, you will manage and grow the companys presence across Instagram, Facebook, TikTok, X (Twitter), and LinkedIn. Your creativity and marketing insight will drive effective social media campaigns that enhance brand visibility and engagement. You must possess strong skills in Canva and Adobe Photoshop, along with an excellent understanding of content marketing and social media strategy. This position offers a competitive salary package ranging from Rs. 35,000 to Rs. 100,000 based on skills and experience.
Responsibilities

Develop and execute a comprehensive content strategy that supports marketing and brand objectives.
Create and edit engaging written content for various platforms including social media, blogs, and websites.
Edit videos for Reels, TikTok, and YouTube Shorts to enhance content appeal and viewer engagement.
Design eye-catching graphics using Canva and Adobe Photoshop to complement written and video content.
Manage and expand the companys social media presence on Instagram, Facebook, TikTok, X (Twitter), and LinkedIn.
Lead and mentor a team of three content creators, providing guidance and support to maximize productivity and creativity.
Monitor social media trends and competitor activities to inform and improve content marketing strategies.
Collaborate with the marketing team to align content with promotional campaigns and company initiatives.
Analyze content performance metrics to evaluate success and implement improvements for future campaigns.
Maintain an organized content calendar ensuring timely delivery of all content projects.