Paid Media Specialist – Meta & Google Ads

We are looking for a skilled Performance Marketing Specialist to join our team full-time at our Lahore office. The ideal candidate will have extensive experience managing and optimizing Meta Ads and Google Ads campaigns, with a strong focus on generating high-quality leads. This role demands a results-oriented professional who can scale campaigns effectively, improve conversion rates, and drive the company’s growth through data-driven marketing strategies.

Key Responsibilities
- Manage, optimize, and scale Meta Ads and Google Ads campaigns to achieve maximum performance.
- Focus on generating quality leads and improving conversion rates through strategic campaign adjustments.
- Monitor and analyze key performance indicators such as Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Return on Investment (ROI), and overall campaign effectiveness.
- Conduct detailed audience segmentation, keyword research, and competitor analysis to refine campaign targeting.
- Test and implement new campaigns, creatives, and targeting methods to enhance results continuously.
- Prepare regular performance reports and collaborate closely with Sales and Media teams to ensure marketing efforts align with business objectives.

Required Qualifications
- 3 to 5+ years of hands-on experience managing Meta Ads and Google Ads campaigns.
- Demonstrated success in lead generation and campaign optimization with measurable outcomes.
- Strong proficiency in Ads Manager, Google Ads platform, and relevant analytics tools.
- Ability to interpret data and make strategic decisions to improve campaign performance.

Preferred Qualifications and Benefits
- Experience in the education, study abroad sectors, or other lead-generation industries is a plus.
- Competitive monthly salary ranging from PKR 100,000 to PKR 150,000, based on experience.
- Opportunity for long-term career growth with performance-based advancement.
- Work in a professional environment that encourages development and supports career progression.
- This is an on-site position based in Lahore, ideal for candidates seeking a stable and serious role in performance marketing.

If you are a motivated marketing professional with a passion for driving results and contributing to a dynamic team, this position offers a rewarding career path with competitive compensation and growth opportunities.