Posted Mar 28, 2023 282 views
We are seeking an experienced Brand Content Writer to join our marketing team. The ideal candidate will have a proven track record of creating high-quality, engaging content that effectively communicates brand messaging to target audiences across various platforms. The Brand Content Writer will be responsible for developing and executing creative content strategies, including but not limited to, blog posts, social media content, email marketing campaigns, product descriptions, and other brand-related content.
Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with the overall brand messaging and business objectives.
- Create and maintain a content calendar that outlines content development timelines and deadlines.
- Write and edit compelling and creative content that effectively communicates the brand's value proposition, personality, and offerings across various channels, including social media, blogs, emails, and more.
- Collaborate with other teams, including marketing, design, and product, to develop and execute content plans that align with business goals.
- Conduct research on industry trends, consumer insights, and competitor analysis to inform content development and ensure it resonates with target audiences.
- Stay up-to-date on the latest trends and best practices in content marketing and incorporate them into content strategies.
- Analyze content performance metrics and use insights to optimize content strategies to improve engagement, conversion rates, and other key performance indicators.
Requirements:
- Bachelor's degree in marketing, journalism, communications, or related fields.
- Proven experience as a brand content writer, preferably in a B2B or B2C environment.
- Excellent written and verbal communication skills, with the ability to write engaging and persuasive content that resonates with target audiences.
- Strong understanding of content marketing best practices, SEO principles, and social media trends.
- Experience with content management systems, email marketing platforms, and social media scheduling tools.
- Exceptional organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Analytical mindset, with the ability to use data to inform content strategies and optimize content performance.
Job Details
OZ Productions Ltd
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