Brand And Marketing Manager

The Brand And Marketing Manager at Orabe Perfumes plays a critical role in shaping and elevating the companys brand presence within the beauty, fragrance, fashion, and FMCG sectors. This position demands a strategic and creative leader who can design and implement comprehensive brand strategies that drive product launches, content campaigns, and sales growth. The successful candidate brings a minimum of five years experience, demonstrating expertise in brand building, digital marketing, social media management, and performance advertising. Understanding consumer behavior and market trends is essential to develop innovative brand positioning and packaging approaches that resonate with Orabe Perfumes target audience. This role also includes managing a team of five dedicated marketing professionals, guiding their efforts to deliver cohesive campaigns across various channels such as social media advertising, content management systems, and digital platforms. The Brand And Marketing Manager is responsible for leveraging marketing analytics and market research to optimize campaign effectiveness and support e-commerce growth. As a commercially driven expert, this professional must maintain a balance between creativity and business objectives to expand Orabe Perfumes' market share and brand equity effectively.
Responsibilities

Develop and execute comprehensive brand strategies that enhance Orabe Perfumes market positioning and consumer engagement.
Lead product launch initiatives, coordinating cross-functional teams to ensure timely and successful market introductions.
Design and implement digital marketing campaigns across social media and performance advertising platforms to maximize reach and conversions.
Oversee content marketing efforts, including content creation, management, and distribution using content management systems such as Contentful.
Manage social media advertising campaigns through platforms like Facebook Ads Manager to drive targeted traffic and sales growth.
Conduct in-depth market research and marketing analytics to understand customer needs, market trends, and campaign performance.
Collaborate with creative teams to develop brand designs, packaging, and promotional materials aligned with brand positioning strategies.
Monitor and report on key marketing metrics to refine campaigns and support e-commerce development objectives.
Mentor and manage a team of five marketing professionals, fostering skills development, performance management, and collaboration.
Stay informed about industry trends in beauty, fragrance, fashion, and FMCG to keep brand strategies relevant and competitive.