Posted Feb 06, 2024 286 views
You will be responsible for creating engaging SEO-ranked content that captures our audience's attention and inspires them to take action. To excel in this position, you must be creative, adaptable, and possess excellent analytical skills to develop content ideas that align with our brand's messaging and resonate with our target audience.
Job Responsibilities:
- Perform in-depth research on diverse topics and industry trends to inform our content strategy. This includes analyzing market trends, customer behaviors, competitive landscapes, and SEO developments.
- Create unique content concepts based on research findings. This involves crafting engaging and SEO-optimized blog posts, social media content, articles, newsletters, and product-related content.
- Familiarity with SEO criteria such as keyword density, backlink strategies, and the use of meta tags is a plus.
- Produce error-free content that adheres to international content management standards. Your work should be grammatically correct, engaging, and tailored to our niche market.
- Continuously optimize content on websites, portals, and blogs to enhance search engine rankings and audience engagement.
- Work closely with our marketing and design teams to ensure the content aligns with company standards and branding without compromising on quality.
- Utilize business data and market research to refine content strategies for optimal results and engagement. Proficiency in analytics tools like Google Analytics and SEMrush is preferred.
- Edit and proofread content meticulously before publication.
- Experience with editing tools and familiarity with standard style guides is advantageous.
- Create content that resonates with our client's target audiences and aligns with our content marketing goals.
Requirements:
- Bachelor’s degree in Marketing, English, Journalism, or related field.
- Excellent writing and editing skills, with the ability to write in a variety of styles and formats.
- Proven experience as a Content Writer, Copywriter, or similar role in the B2B or IT industry will be a plus.
- Strong understanding of SEO and digital marketing strategies.
- Strong analytical and creative skills.
- Attention to detail.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Ability to research and learn about a wide range of topics.
- Familiarity with web publication techniques
- Proficiency in Microsoft Office.
- Experience with SEO tools, content marketing, and content management systems is preferred.
P.S. The position is full-time on-site for our Lahore office.
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