Social Media Executive

Omega Group of Companies

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PKR. 60,000 - 90,000/Month

Responsibilities:

Content Creation & Strategy:
- Develop and execute social media content strategies that align with the company’s branding, marketing objectives, and industry trends in printing and packaging.
- Create high-quality, engaging posts and visuals that showcase products, services, and industry expertise, including packaging solutions, printing processes, and sustainable packaging practices.
- Work closely with the design team to produce visual content that resonates with target audiences and adheres to brand guidelines.
Community Engagement:
- Actively manage social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.) by engaging with customers, prospects, and industry professionals through comments, direct messages, and group discussions.
- Respond to inquiries, customer feedback, and comments, ensuring timely and professional communication.
- Build relationships with influencers, industry experts, and customers to foster a positive online community and increase brand advocacy.
Brand Promotion & Awareness:
- Promote new products, special promotions, and company updates related to the printing and packaging industry through social media channels.
- Leverage social media platforms to highlight industry news, trends, case studies, and behind-the-scenes content to showcase the company’s expertise in the packaging and printing sectors.
- Drive awareness of sustainable packaging initiatives and environmentally friendly printing practices that align with the company’s values.
Campaign Development & Management:
- Plan and execute targeted social media campaigns to increase product visibility, drive website traffic, and generate leads for packaging and printing services.
- Use paid advertising tools (e.g., Facebook Ads, LinkedIn Ads, Instagram Ads) to increase reach, engage with the right audiences, and support lead generation efforts.
- Monitor and optimize campaign performance by analyzing data and adjusting strategies to achieve KPIs.
Analytics & Reporting:
- Track and report on key performance metrics, such as engagement rates, lead generation, conversions, and audience growth, using social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.).
- Provide regular reports to the Marketing Manager on the effectiveness of social media efforts, including insights on content performance and audience behavior.
- Adjust strategies based on performance insights to maximize impact and improve results.
Trend Research:
- Monitor industry trends, competitor activity, and emerging social media features to ensure the company stays ahead of the curve in the digital space.
- Regularly research and adapt to new printing and packaging innovations, consumer behavior, and social media strategies to enhance content and engagement.

Skills

Content Management Digital Marketing Management Digital Marketing Analysis

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Job Location:

Canal View, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Dec 16, 2024

Posting Date:

Nov 15, 2024

Omega Group of Companies

Information Technology · 51-100 employees - Lahore

Omega Group is one of the finest and has emerging companies in the industry. In no time it has earned a prominent status as the influx of the customers increasing day by day. The success ratio of the Omega Group is becoming big and big with every coming deal. We are dealing all over the USA, UK and Canada. Omega Group combines technology, people and customer needs to produce a synergistic blend of customized solutions: at higher profits, reduced costs, greater customer satisfaction and lasting client relationships. We believe that the continual process of growing our client’s businesses is our priority by acquiring new customers, providing the best services to the existing customers and retaining customers, and maintaining data efficiently so they can produce more revenue for our clients.