Next.js + Tailwind Developer — For Landing Page & Website (Remote)

About the Project We build marketing website + scalable landing page system to drive lead generation through Meta and Google Ads, alongside strong organic SEO. Scope of Work Tech Stack (required) Framework: Next.js (App Router, latest stable version) Styling: Tailwind CSS CMS: Sanity or Contentful (headless) — developer's recommendation welcome, but must allow non-technical team members to create/edit landing pages Hosting: Vercel Forms: React Hook Form, integrated with our CRM (HubSpot/Salesforce — TBD) via API route’ Landing Page Templates Build reusable, modular landing page layouts (e.g., hero + lead form, video + form, feature comparison + form, testimonial-driven + form) Mobile responsive Components should be flexible enough to swap headlines, images, CTAs, and forms via CMS — no code changes needed per page SEO Requirements Static Generation (SSG) or ISR for fast crawl/load speed next-seo implementation for meta tags, Open Graph, and schema markup (Organization, FAQ, Product schema where relevant) Auto-generated sitemap.xml and robots.txt (next-sitemap) Core Web Vitals: target 90+ on PageSpeed Insights (mobile and desktop) Semantic HTML structure, proper heading hierarchy, alt text on all images Ad Tracking & Conversion Setup Google Tag Manager integration (container setup, not just script tag) Meta Pixel + Google Ads conversion tracking Server-side tagging setup (GTM Server Container or equivalent) to handle iOS 14.5+ tracking limitations UTM parameter capture and pass-through to CRM/form submissions for attribution GA4 event tracking (form starts, form completions, button clicks, scroll depth) Performance & Accessibility Image optimization via Next.js Image component Lazy loading for below-the-fold content WCAG 2.1 AA accessibility compliance (keyboard navigation, contrast ratios, ARIA labels) Deliverables Fully functioning Next.js codebase (GitHub repo, clean commit history) CMS configured and connected, with documentation on how to create a new landing page Landing page templates built and deployed on Vercel GTM container export + documentation of all tags/triggers set up Basic handoff documentation (README covering local setup, deployment process, CMS usage) 30-minute Loom walkthrough video of the CMS and how to launch a new page Requirements Proven experience with Next.js and Tailwind CSS (please share 2–3 live examples of landing pages or marketing sites you've built) Experience with headless CMS integration (Sanity, Contentful, or similar) Experience setting up GTM, Meta Pixel, and Google Ads conversion tracking Understanding of SEO fundamentals (technical SEO, not just content) We're looking for a long-term collaborator, not just a one-time build — if this goes well, there's ongoing monthly work creating new campaign landing pages Timings: (Monday through Saturday) 10:00 PM to 7:00 AM (Night Shift) Work Location: Remote