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Posted Aug 11, 2023 691 views
PKR. 20,000 - 30,000/Month
We are looking to hire an experienced PPC Manager.
Job Responsibilities:
- Conduct keyword research and competitor analysis to develop effective PPC campaign strategies
- Set campaign objectives, budgets, and timelines based on organizational goals
- Develop comprehensive PPC advertising plans and present them to management for approval
- Monitor campaign performance and return-on-ad-spend (ROAS) and/or Advertising Cost of Sale (ACOS)
- Learn to use AI (artificial intelligence) to hit key KPI’s
- Analyse PPC Campaign health and diagnose problems
- Create and analyze campaign performance reports
- Monitor if the monthly allotted budget is not under or overspending
- Communicate the progress of monthly/quarterly initiatives to the line manager
- Create and manage PPC campaigns across different platforms, ensuring proper targeting, ad copy, and settings
- Continuously monitor campaign performance, analyzing key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
- Identify areas for improvement and implement optimization techniques to maximize campaign performance
- Conduct A/B testing of ad creatives, landing pages, and other campaign elements to improve conversion rates
- Regularly update and optimize keyword lists and campaign structures based on performance data and market trends
- Stay updated with industry trends, search engine algorithm changes, and new PPC advertising feature
Skills:
- Google Ads, Analytics & Creative Certified preferred.
- 1 year of marketing experience of Google Adwords, Facebook, Instagram and Tiktok Ads/PPC.
- Excellent knowledge of YouTube, Facebook, Twitter, LinkedIn, TikTok, Instagram, Pinterest, Google+ and other social media best practices.
- Proven Tiktok Ads platforms experience is preferred.
- Ability to manage multiple projects through effective levels of organization and delegation to meet tight deadlines.
- Understanding of how paid, owned, and earned media intersect and the ability to identify.
- Overall paid search management experience is a plus.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Work from Home
Job Location:
Gender:
No Preference
Minimum Education:
Intermediate/A-Level
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Sep 11, 2023
Posting Date:
Aug 11, 2023
Work Environment
Supervisor’s gender:
Male
Percentage of female coworkers:
50-59%
NetMaticO
Information Technology · 11-50 employees - Gujranwala, Islamabad, Karachi, Lahore, Peshawar, Rahimyar Khan, Rawalpindi, Wah Cantt
Digital Marketing Company
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