Content Writer (AI-Driven Content Specialist)

Nessovo, based in Lahore, Pakistan, is seeking a skilled Senior Content Writer with expertise in utilising AI tools to create, curate, and refine high-quality content across diverse marketing platforms. You will be responsible for maintaining Nessovo's distinctive brand voice while leveraging AI to generate and refine compelling content. Your tasks will include developing content for websites, brochures, social media, marketing materials, and business solutions. You will ensure consistency and clarity in messaging across all channels, making a significant contribution to Nessovo's global growth.

Key Responsibilities:

1. Content Development and Strategy:

Create and refine written content for websites, brochures, social media, and marketing campaigns, maintaining a consistent brand voice.
Develop comprehensive content strategies that resonate with the target audience and promote Nessovo’s thought leadership.

2. AI-Driven Content Optimisation:

Use AI tools to ideate, develop, and refine content while ensuring it remains humanised and resonates with the audience.
Provide detailed instructions to AI tools and refine the generated content for grammar, comprehension, and maximum impact.

3. Content Quality Assurance:

Review and edit AI-generated or team-generated content to ensure it meets quality standards and aligns with Nessovo's style guidelines.
Implement SEO best practices to optimise content visibility across digital channels.

4. Collaboration and Project Management:

Collaborate with marketing and product teams to align content strategies with business goals.
Manage multiple projects simultaneously and deliver high-quality content under tight deadlines.

5. Content Innovation and Industry Trends:

Stay updated on the latest AI content generation and copywriting trends.
Suggest innovative content strategies to help Nessovo maintain a competitive edge globally.

Qualifications:

Bachelor's degree in Journalism, Marketing, Communications, or a related field.
Minimum of 2 years of experience in content writing, copywriting, or a similar role, ideally in technology or marketing industries.
Proven expertise in leveraging AI tools for content generation and optimization.
Deep understanding of SEO, digital marketing trends, and brand storytelling.
Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
Strong communication and organizational skills with experience working in cross-functional teams.