Social Media Executive

National Enterprises is seeking a dynamic Social Media Executive with at least 2 years of experience to join our marketing team. The ideal candidate is skilled in content creation, social media management, and paid advertising across multiple platforms including Facebook, Instagram, LinkedIn, and TikTok. This role requires creativity in visual storytelling and proficiency with graphic design tools such as Photoshop, Illustrator, or Canva. The Social Media Executive will be responsible for developing and executing engaging social media campaigns that increase brand awareness and drive audience engagement. The successful candidate demonstrates hands-on camera work, shooting, and video editing skills to produce high-quality multimedia content. Understanding SEO fundamentals and digital marketing analytics is essential to optimize online performance and measure campaign success. While this position does not require managing a team, strong collaboration skills and the ability to work across departments will support the creation and implementation of comprehensive social media strategies aligned with company objectives.
Responsibilities

Develop, create, and manage engaging content tailored for various social media platforms to enhance brand presence.
Plan and execute paid social advertising campaigns to increase reach and generate measurable results.
Utilize graphic design software such as Photoshop, Illustrator, and Canva to produce visual content that aligns with brand identity.
Perform hands-on video shooting, editing, and post-production to create compelling multimedia stories.
Monitor and analyze digital marketing metrics to optimize social media strategies and report performance insights.
Maintain up-to-date knowledge of social media trends and emerging platforms to keep content innovative and relevant.
Coordinate with internal teams to ensure consistent brand messaging across all digital channels.
Implement SEO fundamentals within social media content to improve organic reach and discoverability.
Foster community engagement by responding to comments, messages, and managing online reputation.
Support other marketing initiatives through collaborative efforts with creative and marketing departments.