WE ARE HIRING Social Media Manager & Video Content Creator

M.S. Public School is seeking a creative and energetic Social Media Manager & Video Content Creator to lead and enhance the school's online presence. The successful candidate will manage a team of two, overseeing all social media activities across platforms such as Facebook, Instagram, TikTok, and YouTube Shorts. This role requires hands-on video shooting and editing, creation of engaging and educational content with students, and strategizing for effective audience engagement. The ideal professional will have at least two years of experience, strong video production skills, and the ability to develop fresh and trending content ideas that highlight school events, achievements, and promotional activities. The Social Media Manager & Video Content Creator will be responsible for managing the daily social media content upload schedule, crafting creative captions, hashtags, and thumbnails, as well as monitoring and reporting on analytics to increase the schools social media reach. Comfort working with students and a basic understanding of graphic design tools such as Canva are also essential. This role plays a vital part in promoting the schools brand and educational offerings through compelling multimedia content, ensuring the school maintains a vibrant and engaging digital presence.
Responsibilities

Plan, shoot, and edit videos and photos showcasing school activities, events, competitions, and achievements.
Create innovative, educational, and school-related multimedia content in collaboration with students.
Manage social media accounts on Facebook, Instagram, TikTok, and YouTube Shorts, ensuring consistent and engaging content posting.
Develop creative concepts and produce Reels and Short Videos that align with the school's communication objectives.
Oversee the creation of captions, hashtags, and video thumbnails to enhance audience engagement and brand visibility.
Upload and schedule regular social media posts to maintain a dynamic online presence.
Monitor social media analytics and generate reports to assess and improve content performance and reach.
Lead and support a team of two personnel in executing social media strategies and video content production effectively.
Research and implement new and trending content ideas to keep the school's social media channels fresh and relevant.
Assist in the promotion of school admission campaigns through the creation of attractive and persuasive videos.
Coordinate coverage for school events and promote achievements to reinforce positive public relations.
Collaborate with school staff and students to ensure content is aligned with school values and messaging.
Utilize graphic design tools like Canva to create visually appealing content components where necessary.
Manage social media advertising efforts to enhance visibility and audience acquisition through Google Ads and platform-specific ad tools.
Ensure all social media content adheres to ethical standards and the schools policies.